NewJeans and LE SSERAFIM: 2 "BTS sisters" are compared, who is better?

The two debuts of "BTS's sister" both attracted the attention of a large number of online communities, establishing many impressive achievements. However, LE SSERAFIM is more controversial than NewJeans.

2022 is a productive year for HYBE, not only celebrating the 9th debut anniversary of BTS, promoting the members' individual promotions, but the company also launched two "BTS sister" girl groups, LE SSERAFIM and BTS. NewJeans. Right after the market-filled LE SSERAFIM, the new group NewJeans is evaluated with the most potential thanks to the uniform lineup, unique music and the group's style that was carefully oriented right from the beginning.

Because of that, both LE SSERAFIM and NewJeans were hotly discussed and put on the comparison table.

LE SSERAFIM

On May 2, LE SSERAFIM officially debuted with the MV FEARLESS. Because of the possession of two former IZ*ONE members Sakura and Kim Chaewon, the rookie girl group of HYBE and Source Music quickly became the focus of attention and discussion of the Kpop fan community.

HYBE also fondly called LE SSERAFIM "the first girl group" to show the company's high expectations for the group. Despite coming from a big company, the group's MV is said to have not been invested when the context and costumes are quite simple. Not only that, the LE SSERAFIM outfits on stage were also controversial many times because they did not look beautiful or gorgeous compared to the girl groups of other "big men".

In terms of digital music, when FEARLESS was first released, this song had a rather flat ranking, not as expected by fans. Even at many charts, this song fell into a state of "flying color". However, after a period of active promotion, FEARLESS had a comeback to rank 10th in Melon Daily's Top 100 chart, recording the highest ranking of girl groups debuting this year.

Not only that, LE SSERAFIM has also achieved many international achievements such as FEARLESS becoming the debut album of a Kpop group to reach 100 million streams fastest on Spotify platform. The group's song also entered the US Billboard chart after 8 days of release.

Besides, "BTS's sister" also excelled when rising to the top of the number of debut albums sold on the first day of Kpop girlgroups. The group quickly sold 176,861 copies in less than 24 hours of release. FEARLESS also became the debut album of a girl group with the highest sales in the first week on Hanteo with more than 300,000 copies.

Despite having a turbulent debut when constantly getting into controversy because of Kim Garam's school violence scandal, LE SSERAFIM's debut product is still generally considered quite successful, establishing many outstanding achievements. . In the future, the group will also be a promising factor in the Gen 4 girl group market.

NewJeans

On the evening of July 21, HYBE caused a stir when "defeating" the new girl group project of Min Hee Jin - former Creative Director of SM Entertainment. This is considered a quite special debut when there is no barrier in front and back, no member information is released, but also MV Attention to introduce a girl group called NewJeans. After that, the company continued to release the MV "Hype Boy" to introduce more carefully the members, paving the way for the official debut product Cookie. Thus, rookie NewJeans made the public admire with an extremely spectacular debut when releasing 3 MVs.

In particular, according to Korean media, HYBE has invested 16.1 billion won (nearly 300 billion VND) in the subsidiary ADOR to launch NewJeans. With this huge amount of capital, BTS's "new sister" is the most invested girl group in HYBE up to now and is expected to become the representative of the new generation girl group.

Through 3 MVs released to the audience, the new girl group HYBE has proven their charm with many impressive and promising achievements. With unique and catchy music, the group's newly released songs have achieved many high rankings on domestic charts. Currently, NewJeans' Attention is still at the top of Korean Music Trending and the rest of the MVs are also ranked high.

Not only strong in digital music, but NewJeans' album sales also surprised many people. The group has excellently become the rookie with the highest pre-orders this year with more than 440 thousand copies sold in just 3 days. HYBE's girlgroup is also the girl group with the fastest pre-order sales of over 100,000 copies in KTOW4U history (online album purchase site) in 1 day and 11 hours, showing the same promising potential as their seniors. company of NewJeans in the future.

However, HYBE was also criticized by netizens after facing controversy over the inappropriate posing of underage idols in both of this year's new girl groups, LE SSERAFIM and NewJeans.

Fans point out that when members, especially underage ones, are stylized and act inappropriately for their age, they get more harassed.

"BTS's sister" NewJeans made a huge achievement despite a series of criticisms for offensive clothing and obscene singing. Hoàng Phúc15:33:20 03/08/2022Not long after debuting, the rookie group HYBE - NewJeans is currently becoming a hot topic for Kpop fans with a series of marketing trends from dress to song content. HYBE Labels is one of the leading Kpop entertainment companies, owning a series of popular idols such as BTS...