CEO Ador was investigated, New Jeans got into trouble, HYBE intentionally dragged ILLIT into it?

HYBE Group is starting to exercise control over ADOR - the subsidiary that manages the New Jeans group and is asking CEO Min Hee Jin to resign. In particular, she is also the one who 'gave birth' to New Jeans, so it causes even more concern.

On the afternoon of April 22, the media was shocked by the tension between HYBE and New Jeans' "mother" - Min Hee Jin. Accordingly, HYBE conducted an investigation into ADOR's leadership, Min Hee Jin was accused of plotting to take over management and asked to resign. ADOR is a subsidiary company invested in by HYBE for Min Hee Jin, founded in 2021 and then launched the 5-member girl group New Jeans.

Min Hee Jin's request for independent activities is related to the specifics of the entertainment industry. The singer and producer maintain a close relationship. Just like the relationship between HYBE President Bang Si Hyuk and BTS, CEO Min Hee Jin and New Jeans are inseparable.

According to Yonhap News, the HYBE audit team went to the business area of ADOR company's board of directors to recover computer assets and secure direct testimony.

HYBE is said to have discovered through a tip-off that CEO Min Hee Jin and CEO A of the group were planning to usurp management rights of ADOR, and collected related evidence.

An industry official said: "Mr. A took advantage of his position to leak HYBE's internal information to ADOR. Mr. A is suspected of transferring commercial secrets necessary for ADOR's independence since my time working at HYBE".

HYBE plans to take legal action if necessary based on the evidence secured. It was reported that HYBE discovered Min Hee Jin's move to attract outside investment for New Jeans' independence and began conducting an audit.

In an interview with Korea Economic Daily this afternoon, Min Hee Jin affirmed that HYBE made a mistake by not stopping Belift Lab from copying New Jeans, creating a copy of New Jeans called ILLIT. Min Heejin believes that HYBE should have prevented this in advance but instead ignored it.

"ILLIT's copying of New Jeans is not only a unilateral action of Belift Lab but also has the intervention of HYBE" - ADOR said.

Min Hee Jin and ADOR's management previously asked HYBE and Belift Lab to speak up about this issue and take corrective measures, but received no response.

ADOR's side criticized: "ILLIT is copying New Jeans in every aspect of entertainment activities including hair, makeup, costumes, choreography, images, videos and participation in events. ILLIT is evaluated "Min Hee Jin style", "New Jeans copy",...

HYBE confirmed to the media that it is convening ADOR's shareholders' meeting and requested relevant officials to accept responsibility. If ADOR does not agree with this request, HYBE will take legal action and replace ADOR's director positions.

Currently, HYBE owns 80% of ADOR's shares, the remaining 20% is held by the ADOR board of directors, Min Hee Jin alone has been granted 18% in 2023. After the information exploded, HYBE's stock price was seriously affected, the group's market value decreased by 840 billion won. Shares fell 7.59% in just 1 hour.

In addition, the group also sent a letter asking Min Hee Jin to resign as CEO. However, many opinions predict that it will be difficult for her to accept because she still has a lot of support from her collaborators since she was still working for SM Entertainment.

The management dispute between the woman who made New Jeans successful and the largest and most powerful entertainment corporation today makes people restless. The group's fans felt like they were "sitting on fire" when the noise happened right before New Jeans' comeback. The group is also preparing to release a comeback product on May 24. At the same time, plans to launch the Japanese market and hold the first fanmeeting at Tokyo Dome have also been set.

New Jeans is a 5-member girl group (Minji, Hanni, Haerin, Danielle, Hyein) debuted under the leadership of CEO Min Hee Jin in July 2022. The group quickly rose to become the leading girl group of the 4th generation of Kpop with a series of hits such as "Attention", "Hype boy", "Ditto", "OMG", "Super Shy"... This leading to the possibility that CEO Min Hee Jin may have pushed for ADOR's separation from HYBE by taking advantage of her relationship with New Jeans.

NewJeans is reeling from Hyein's absence from new comeback, fans are outraged Diệu Anh15:21:26 08/05/2024Amid Min Hee Jin and HYBE's intense denunciation, ADOR's agency announced that Hyein would not be promoting her comeback. At the same time, it called on the company to respect and keep New Jeans away from the battle for power between the parties.