Chinese men escape poverty by wearing makeup

The rate of "unmarried" wives among Chinese men is increasing, and going on blind dates is becoming more and more popular. Through this, makeup services for men on the mainland are increasing.

Toutiao News reported that young generation men in China are gradually paying more attention to their appearance and are increasingly interested in makeup before dates. Since Lunar New Year is a popular time for blind dates, the demand for makeup services for men is also high.

To increase the success rate of a blind date, many Chinese single men seek makeup services.

A makeup artist in Sichuan province (southwest China) named Xiao Dan said the fee had skyrocketed to nearly 200 yuan (about 680,000 VND) for a makeup session, compared to 60 yuan (about 680,000 VND). about 200,000 VND) at other times of the year.

She said the service has become popular not only in the city but also in rural areas, where elders arrange multiple dates a day for single men in the family.

"Who doesn't want to make a first impression? More and more men like to wear makeup," Hieu Dan said.

Hieu Dan added: "My makeup appointment schedule for men going on blind dates was completely full during the last week of Lunar New Year. Every day, I do makeup for at least two male customers."

Another makeup artist, Coco, from Guangdong province also has a quite busy schedule on this occasion. In January 2024, she did makeup for 36 male customers and February was also full.

Coco said many of her clients shared how they couldn't attract women during blind dates, so they came to her to improve their appearance in hopes of impressing their partners.

Mr. Wang (31 years old) is one of Coco's customers. Wang was recommended by a friend to see a makeup artist because he was not good at choosing clothes or hairstyles.

After this trend exploded, it attracted a lot of attention on Chinese social networks.

"I think it's a good thing. It shows that men are starting to respect their dates more," said one online user.

Some people also wonder whether those men will still wear makeup on second dates in the future?

According to the results of China's seventh national census, released by the National Bureau of Statistics (NBS) in 2021, among the 12 million babies born last year, there were 1 in every 100 girls. 111.3 boys. A national study in 2010 found the ratio was 118.1 boys for every 100 girls.

According to Stuart Gieten-Basten, a professor of social sciences and public policy at the Hong Kong University of Science and Technology, the numbers highlight the widespread desire among Chinese families to have sons.

"Normally in China, men marry women much younger than themselves, but as the population ages, there are more older men, which aggravates the situation," he said.

"Also, more women are staying single longer, so the marriage system is being turned upside down."

According to Chinese Ministry of Civil Affairs website data, only 6.83 million couples completed marriage registration in 2022, down about 800,000 from the previous year.

China's number of marriage registrations has been steadily decreasing over the past decade. Some opinions say that the reason partly comes from the strict blockade regulations at the time of the COVID-19 epidemic.

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