Stunned by the fashion of 'wrapping tape' on the body: Fashion or a weird joke?

Phạm ĐôngJan 03, 2025 at 17:36

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Recently, the fashion world has witnessed the emergence of a shocking but also impressive trend: adhesive tape fashion. Is this a groundbreaking innovation in the fashion industry or is it just a gimmick to attract attention?

Although adhesive tape has long been a familiar item in every family, applying it to fashion is quite a new thing. The trend of adhesive tapes in fashion can be traced back to the experiments of pioneering designers, who are constantly looking for novel materials and bold approaches to creativity. One of the first names to introduce adhesive tape into fashion design was Mugler. Designer Thierry Mugler used the material in a haute couture collection in the 1980s, and although it was only a small part of the outfit, it generated great attention from the public.

Stunned by the fashion of wrapping tape on the body: Fashion or a weird joke? - Photo 1

Along with the development of installation art and the DIY (Do It Yourself) movement, adhesive tape has gradually become a symbol of unlimited creativity. The influence of punk culture, which is characterized by disruptive and counter-inflammatory elements, also contributed a large part to the formation of this trend. In recent years, the trend of adhesive tape in fashion has not merely been an experiment but has really spread on major runways. It is especially popular and applied by young designers, such as in the Spring/Summer collections of Balenciaga or Moschino.

The spread of this trend on social networks, through hashtags such as #TapeFashion, #StickyFashion, or influencer challenges, has contributed to promoting the popularity of adhesive tape fashion. From challenging videos with adhesive tape on the body to complete outfits, it quickly became a phenomenon, making the online community unable to stop talking.

Stunned by the fashion of wrapping tape on the body: Fashion or a weird joke? - Photo 2

It is not difficult to see that adhesive tape, although a simple material, can create surprising works. One of the standout adhesive designs on the catwalk is the #Sticky Couture collection by designer Danielle M. Williams. This collection uses hundreds of rolls of colored tape, which are carefully glued together to form evening dresses, from long dresses to evening coats. Each outfit not only shows creativity but also carries a message of boldness and innovation. Adhesive tape, an extremely ordinary material, has now become a breakthrough art tool.

Stunned by the fashion of wrapping tape on the body: Fashion or a weird joke? - Photo 3

With these designs, the message that designers want to convey can be a rebellion against traditional stereotypes, an affirmation that fashion is not just about aesthetics but also an art form of expression. Adhesive tape, which is the material that holds everything together, is now used to create separate, independent and impressive outfits.

Stunned by the fashion of wrapping tape on the body: Fashion or a weird joke? - Photo 4

Like any shocking trend, tape fashion has no shortage of mixed opinions. Many people think that this is a sensitive trend, because the comfort and durability of adhesive tapes cannot be compared with high-quality fabrics, and wearing them for a long time can be uncomfortable. Critics have also condemned the use of adhesive tape in fashion design as wasteful and impractical, especially since adhesive tape is often not able to hold its form for a long time, tear easily, or irritate the skin.

In particular, in a world that is moving towards sustainable fashion and environmental protection, adhesive tape, with its non-destructive properties, is also seen as a betrayal of these values. Eco-friendly alternatives are becoming increasingly popular, and the use of adhesive tape can have a negative impact on the environment.

Stunned by the fashion of wrapping tape on the body: Fashion or a weird joke? - Photo 5

However, there are also strong opinions supporting this trend. Some people think that this is the real art, when fashion is not just beautiful dresses but an unlimited creative expression. Supporters even argue that the use of "one-of-a-kind" materials such as adhesive tape is a way to break traditional norms, and bring a new breath of fresh air to the fashion industry.

Although controversial, the tape fashion trend has made a certain mark in the fashion industry. It is not only a means to break the rules, but also a bold experiment between art and application, tradition and convention. Whether this is a breakthrough or just a cheap trick to create a shock, the answer may be both.

Stunned by the fashion of wrapping tape on the body: Fashion or a weird joke? - Photo 6

In an era where fashion is no longer just clothing, this trend has raised an important question about the boundary between beauty and reality, between creativity and application. Let's wait and see if tape fashion will continue to develop or will be forgotten as a temporary trend.

Stunned by the fashion of wrapping tape on the body: Fashion or a weird joke? - Photo 7

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