Barbie was called out by Japanese audiences for evoking the pain of the atomic bomb

Referring to Barbie, moviegoers will remember the series of scandals that the project's crew got into rather than the released footage. However, the influence of the doll is still "bombarded" around the world.

On July 21, the Barbie movie Twitter account (@barbiethemovie) retweeted a fan-designed "Barbenheimer" poster featuring Barbie and Oppenheimer. The share of the Barbie movie account also includes the line "It's going to be a summer to remember".

However, soon after posting, this action angered the Japanese audience because the Barbie film crew was referring to the summer of 1945, when the US dropped two atomic bombs on Japan.

Originally, the film Oppenheimer about the father of the nuclear bomb was not released in this country. During the past two days, July 30 and 31, Japanese audiences called for a boycott with the hashtag #NoBarbenheimer. According to the expected schedule, the movie "Barbie" will be released by Warner Bros in Japan from August 11.

To the outrage of the Japanese public, Warner Bros. film studio in Japan had to apologize through the Barbie Japan account (@BarbieMovie_jp). Even the Japanese film studio criticized Warner Bros. headquarters in the US: "The (Barbenheimer) movement is just an act of foreign audiences and not an official promotional activity. On the other hand, we take it very seriously. sorry that the official account of the movie 'Barbie' in the US shared an inappropriate post on social media and we understand the seriousness of the matter.We have asked the US headquarters to be take appropriate actions. We apologize to those who were offended by recent indecent behaviour."

It is known that Barbenheimer is a compound word between Barbie and Oppenheimer, to refer to two films considered Hollywood "blockbuster" released in the summer of 2023. Not only are two desirable movies, opposite colors. and the contrast of the two films made the online community "confused." If Barbie Movie with the main pink color and bright colors, Oppenheimer is a dramatic work with dark and deadly colors. In addition, Barbenheimer is also the name of the meme series about the "confrontation" of these two films.

This is not the first time, the popular movie Barbie has received criticism for the lack of censorship. Previously, the American movie 'Barbie', inspired by the famous doll, was not licensed for release in Vietnam because it contained an illegal 'cow's tongue line' image.

Earlier in Vietnam, the wave of boycotting Barbie also took place strongly when not long before the film's release, a post on social networks shared photos and questioned director Greta Gerwig's status line. cleverly" integrates the image of the cow's tongue turning back into a scene in the movie.

Attached is an explanation from the person responsible for the project's spokesperson: "The map in Barbie Land is a pastel drawing like a c.hild's drawing. The doodles describe the fictional journey of the artist. Barbie from Barbie Land to the 'real world'. It's not intended to make any kind of statement."

However, with the keen eye and belief in the strict censorship of the Vietnamese audience from the Cinema Department, that detail was quickly "exploited", Barbie was immediately banned by the Director of the Cinema Department from broadcasting on all cinemas. cinemas in the country.

Thoughts would be a "heavy flop" after a series of bans from the relevant countries. What no one expected was the overwhelming response from fans in the rest of the country to the film that helped Barbie become a powerful "fashion".

Even Barbiecore style - a term in the fashion industry is completely overwhelming the global trend.

At the end of April, at the CinemaCon event, Warner Bros. announced the first image for the movie about the iconic Barbie doll character played by Margot Robbie. As beautiful as a real-life doll, the image of Margot Robbie sitting in a striking pink convertible, wearing a blue-and-white plaid shirt and wearing a bracelet - headband made the public simultaneously praise the match between the two. the beauty of the actress and the role of Barbie.

Re-imagining the iconic Barbie doll on the big screen is said to be one of the events that rekindled the Barbiecore trend in fashion, featuring a bold rose-pink style featuring an exuberant doll-like silhouette. on the cheerfulness and loveliness of the wearer. And this is also one of the h.ot trends that are taking the world by storm.

The return of the Barbie doll craze, accompanied by the Barbiecore trend, is a time when fashion brands "compete" to launch collections inspired by this theme.

Not stopping there, with her smart marketing strategy, Barbie is still creating a lot of positive effects. According to statistics from SEO and keyword analysis tool - Semrush, Barbie's creative marketing strategy has created a "Barbie phenomenon".

In particular, the film's teaser after being released also caused a fever to sweep social networks, creating a huge amount of discussion about the most anticipated blockbuster this summer.

Social media conversations about Barbie have skyrocketed since the release of the latest trailer at the time, with 31.6 percent positive responses, according to media company CARMA. Along with that, the number of mentions of Barbie globally increased sharply with 23350%. The website's index has also changed since the last trailer was released, with the number reaching 67.2%. The number of shares and followers on the personal Twitter page of the Barbie movie also garnered huge interaction, with millions of views on each poster and more than 30 million views on the latest trailer.

Although it has been banned from showing in Vietnam and Japan, we still cannot deny the popularity and sweeping power of Barbie in the world. The content of the film is also a part that attracts the attention of fans.

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