NewJeans stopped working, parents united against HYBE, fans all turned away

In recent days, the K-Pop music community has been abuzz with the latest developments in the HYBE group's internal conflict.

Specifically, Dispatch suddenly published NewJeans' pre-debut documents, accusing Min Hee Jin of soliciting Source Music trainees to recruit for her group.

Initially, CEO Hybe Bang Si Hyuk ambitiously created a top K-Pop girl group called "Team N" (the original name of NewJeans) with an expected lineup of 7 trainees.

Due to disagreements with Source Music, Min Hee Jin decided to work independently, establishing Ador and forming her own group with the current 5 members along with an investment of more than 217 million USD from HYBE. This once again made the group's fans extremely angry. At its peak, the parents of the 5 girls also participated in this controversy, however they defended and supported CEO Ador, continuing to criticize HYBE and the remaining subsidiary.

Amid a series of controversies and escalating tensions, NewJeans suddenly announced a temporary suspension of activities after a long promotion. Talking about the reason for stopping activities, Ador said the girls needed to rest after their busy schedule and at the same time needed time to prepare for new images. In the announcement, the company did not mention anything else about internal conflicts within the group.

"NewJeans has just successfully completed their activities after many challenges and tireless efforts. The girls will now rest to regain their strength. After that, they will begin preparing for their return to form. completely new look," Ador announced.

All of the mothers interviewed by Sports World confirmed that Hanni's parents, who are in Australia, were supportive of other parents. "Hanni's parents, who live in Australia, also agree with us and there are other scary stories but we will stop there. It was HYBE that started attacking us and so we want to end it this war," they declared.

In particular, parents asked HYBE to stop lying and manipulating facts as if they were the truth; As is the case with "Attention", the song was personally brought to ADOR by Min Hee Jin and Danielle also participated in composing it. Parents expressed alarm that Source Music illegally leaked the demo of "Attention" and footage of their idols when they were trainees.

Cultural critic Bae Kook-nam shared that Hybe should stop reacting to Min's provocative statements, which only aggravate the conflict. "The current Hybe is only making the situation worse. They should focus on developing quality content, mainly with their K-pop idols. The ultimate goal of the multi-brand approach is to create bringing out a diverse range of talent, but Hybe is not achieving this. They are losing focus on what is important in the K-pop industry today," he said.

Over the past 3 months, NewJeans has released the double singles How Sweet and Supernatural, and promoted in Korea and Japan. The group successfully had their first fan meeting at the "mecca" Tokyo Dome, filling the stadium with their loyal audience. However, due to long-lasting internal conflicts, the return of these 5 members of the K-Pop group did not meet expectations, and many people even believed that this was a regression of the group in terms of achievements.

From its position as the "darling" of the corporation, NewJeans is no longer given priority with the best resources. Music promotions were also not carefully planned, and the distractions surrounding the scandal also prevented the group from shining. In addition, the group was absent from two major events of HYBE, including Weverse Con 2024 and the collaborative exhibition with Grammy. All of this sparked rumors that the group was being left out of further development plans by the corporation.

NewJeans officially "erases" ADOR, removes the group's name on social media, and re-releases the cover Phúc Sen06:45:29 19/12/2024On December 18, fashion magazine Vogue Korea announced the cover faces for its inaugural issue (January) 2025, which are 5 female Kpop idols Minji, Hanni, Danielle, Haerin and Hyein (members of the girl group NewJeans).