NewJeans is "estranged" from seniors, HYPE "takes me away from the market", knows who to ask for help?

NewJeans fans are extremely upset by HYPE Group's behavior towards the group of ADOR company - the management unit of the group. Specifically, fans suspect the girls are being treated unfairly, following Min Hee Jin's row with HYPE.

In the midst of RM (BTS) making a brilliant comeback, jubilant support, huge investment from HYPE, junior girl group NewJeans is suspected of being "estranged". Accordingly, despite coming back for 1 day, 5 NewJeans girls are considered to lose more. After a dispute with Min Hee Jin and ADOR, HYBE announced that they would support the group's return as planned, while taking care of the members' health and well-being. However, for more than 1 month, NewJeans' TikTok has been "frozen", not posting 1 more video while this is the most active platform.

Apart from the concept photos for the double single How Sweet released on April 26 and the music video for the b-side Bubble Gum, no further promotional activities were given to NewJeans. ADOR and Min Hee Jin also implicitly "hinted" that HYBE hindered the business, to the detriment of NewJeans itself on the eve of the important project. Before the dispute, NewJeans was expected to make a difference with its debut in the Japanese market.

In the past, only the group Instagram account updated posts about the members' personal schedules. The latest activity is sharing photos of eldest sister Minji's birthday. Fans are upset that HYBE is neglecting NewJeans' necessary social activities during the "boiling water" period. The comeback product is already prepared, but promotion is being interrupted because of the "civil war". Fans are concerned for NewJeans, criticizing HYBE.

However, product and artist promotion are the work of the sub-label, it is ADOR who directly manages the group. There are no grounds for HYBE to withdraw social media accounts, hindering NewJeans from coming back. Chances are, things are just strategically fitting for the team.

On the morning of 8.5, in front of the HYBE Group headquarters building in Korea, many trucks appeared with messages from the fan community of NewJeans - Bunnies.

NewJeans fans mentioned, "Bunnies supports NewJeans, not HYBE", "Bunnies wants NewJeans to accompany CEO Min Hee Jin", "HYBE must ensure the operation of NewJeans and CEO Min Hee Jin", "Bang Si Hyuk, are you happy, are you happy", "HYBE don't be unconscionable! Bang Si Hyuk leave them alone", "HYBE stops dirty media tricks that undermine the value of NewJeans", "Independent label is just mouth-to-mouth. Let's focus on supporting NewJeans' comeback."

Earlier, the conflict between ADOR CEO Min Hee Jin – who is also the main producer of NewJeans – and parent group HYBE exploded, shocking the Korean entertainment world.

HYBE conducted a surprise audit of ADOR on April 22, due to suspicions that CEO Min Hee Jin and his associates were trying to gain control of ADOR. However, after Min Hee Jin's press conference on April 25, Korean public opinion gradually turned. Many people expressed their support for Min Hee Jin and criticized HYBE for treating NewJeans unfairly.

The internal conflict of the management company comes as NewJeans is preparing to release a new album that has affected the group's activities. NewJeans fans were upset when HYBE did not make any promotional moves for the opening MV "Bubble Gum" released on April 27. On HYBE's YouTube channel and NewJeans' TikTok channel held by HYBE, there are no activities to increase the recognition of this MV.

However, "Bubble Gum" still proved its attraction when the MV had 8 days at the top of YouTube Korea's music trend chart. In addition, the song has not been released on digital music platforms, but entered the Billboard Global US chart at number 166.

NewJeans' parents were bothered by HYPE and dragged them to the side amid the noise with Min Hee Jin Gia Nhi10:53:16 30/04/2024Kpop fans are restless over a series of dramas related to the NewJeans group, specifically CEO Min Hee Jin - the creator of NewJeans - is having an intractable conflict with HYPE Group, the parent company of NewJeans' management unit - ADOR. .