NewJeans 'rebellious', tore up contract with HYBE, made a pale statement at the press conference?

At 6:30 p.m. on November 28 (Vietnam time), NewJeans suddenly held an emergency press conference, announcing the exclusive contract situation with ADOR management company and HYBE group.

Previously, NewJeans sent a document requesting ADOR to resolve issues related to group activities, and if they did not get what they wanted within 14 days, they would terminate the exclusive contract. Therefore, today, the conclusion was made. When NewJeans announced the press conference, ADOR and HYBE said they did not receive any news, only knowing through the press.

At the urgent press conference, the 5 members of NewJeans appeared in a simple yet fresh and youthful look. The girls did not show any fear or confusion. When exchanging information with the media, NewJeans was very calm and confident as if they were sure of victory. The most important information of the night was that "NewJeans will terminate the contract with ADOR after midnight on November 29".

If the exclusive management contract is unilaterally terminated, NewJeans will face a long-term legal dispute and a huge contract penalty. Faced with this, member Haerin insisted that NewJeans will not have to pay because the violating parties are ADOR and HYBE: "There have been some reports about the contract penalty we have to pay. However, we did not violate the exclusive contract and have devoted ourselves to all activities. Therefore, we do not need to pay any penalty fees. On the contrary, ADOR and HYBE are the ones who should pay those penalties."

According to the Financial Supervisory Service, ADOR's revenue last year was 110.3 billion won. NewJeans' remaining contract term is 5 years. The penalty is expected to be around 400 to 620 billion won (more than 11 trillion VND). The fact that girls in their twenties who do not know the legal issues unilaterally demand to terminate the contract with a company that invested 300 billion VND in their debut is no different from "egg hittin.g a rock".

Regarding the reason for leaving ADOR, Minji said: "While HYBE and ADOR claim to be separate entities, everyone knows that HYBE and ADOR are now one. The ADOR we once knew has disappeared. As such, the trust between ADOR and us has been completely broken. ADOR has neither the will nor the ability to protect NewJeans. We would like to announce that the exclusive contract between NewJeans and ADOR will end at midnight on the 29th."

Danielle also added that scheduled schedules and advertising contracts will still be carried out despite the group leaving ADOR. Right before the press conference, Danielle attended an event for a brand she is an ambassador for.

NewJeans anticipated the problem of losing the group name, but the girls affirmed that "NewJeans will never di.e" and will continue to work hard, fightin.g to keep this name. After leaving ADOR, NewJeans wants to continue working with Min Hee Jin and work independently. The girls want to release a new album.

At the same time, NewJeans said that ADOR has no goodwill in improving the situation and following the management terms. ADOR gave a response just 1 hour before the press conference, NewJeans will publicly release the company's response email full of lies, delays and excuses tomorrow - November 29. When asked by the reporter if he wanted to send anything to Bang Si Hyuk, NewJeans bluntly said "no".

NewJeans can be considered an unprecedented phenomenon in Kpop history, when they dared to openly and resolutely oppose the group that debuted them. Previously, on a livestream, NewJeans directly expressed their stance for the first time on the endless fight between HYBE Group and Min Hee Jin.

As the object of contention, NewJeans has recently been in a state of complete passivity. After a period of strong confrontation with HYBE, Min Hee Jin was removed from the position of CEO of ADOR by the group and replaced by a new person at the end of August this year. This was a shock to NewJeans. The girls continuously expressed confusion and fear about the actual situation.

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