Rosé (BLACKPINK) reveals ambition to 'expand' Kpop, compete with BTS to win Grammy award

Recently, Rosé is taking a bold step to win a 2026 Grammy nomination. The singer sent the album " Rosie " and the box " For Your Consideration " to Academy members, many of whom thought she was "fighting" with BTS to compete for the Grammys.

Rosé ( BLACKPINK ) is showing bold steps to reach out to the international music scene. Recently, the female singer officially launched the "For Your Consideration" campaign to promote the song APT. to the Grammy academics, a move that is considered a declaration of K-pop expansion ambitions and even trumpets with BTS seniors in the race for the prestigious golden trumpet.

Among the thousands of music products submitted each year, investing in an FYC box not only helps the product stand out, but also creates memories for those in power to vote. These boxes are often impressively designed, containing not only CDs or vinyl records but also the entire artistic story behind the work, from the lyrics, the production process to the small details that show the artist's meticulousness.

When megahitting records

For Rosé, it's a way to convey a message of seriousness and belief that her projects deserve fair evaluation. Investing in the FYC box is like a statement of prestige and status: Rosé doesn't simply release music, she wants to be recognized in the world's most prestigious playground.

The fans' expectations for Rosé are even greater when only in September, she has successively set historical milestones. On the morning of September 18 (Vietnam time), MV APT . - a shocking collab with Bruno Mars reached 2 billion views on YouTube after only 10 months of release. This number makes APT. the fastest MV to reach 2 billion views in YouTube history, making Rosé the only Kpop star to own this record. The achievement is even more impressive when it comes just a few days after winning the Song of the Year category at the 2025 VMAs. In less than half a month, Rosé has twice rewritten K-pop history, affirming the global influence of a solo artist.

The Grammy race and its new status

APT. is considered a rare mega hit in the context of the increasingly saturated YouTube market. With 10 months to reach 2 billion views, Rosé has shortened the record distance that once belonged to BLACKPINK with DDU-DU DDU-DU took up to 5 years. This shows that, even when separating from solo activities, Rosé still maintains a huge attraction, and at the same time contributes to strengthening the position of the world's No. 1 girl group for BLACKPINK.

Not only stopping at YouTube, APT. also dominates most major music platforms. The song quickly debuted at No. 1 on both the Billboard Global 200 and Global Excl. U.S., maintaining the crown for 15 consecutive weeks. In South Korea, Rosé achieved Perfect All-Kill for the first time as a solo artist. Spotify recorded APT. touched 1 billion streams in just 100 days - the fastest in Kpop history. At the same time, the song also topped Global Spotify in the week of release. MV APT. also broke many records for the rate of increase in views. With this success, the fan community has every reason to believe that Rosé is closer to the Grammys than ever.

Rosé (Blackpink) "made a face" with BTS, immediately slammed by Korean newspapers? JLO15:06:27 10/09/2025Recently, Rosé became the first K-pop artist to win Song of the Year at the 2025 MTV Video Music Awards. Soon after, the media around the world simultaneously reported on this historic victory.