The reason YG let BABYMONSTER go to Vietnam was revealed, 2NE1 had the same fate, fans hope for one thing

Not only the domestic market, but YG Entertainment also has ambitions to conquer the Vietnamese market. After BLACKPINK, the company is directing BABYMONSTER to the S-shaped strip of land.

In recent years, Vietnam has become an attractive destination for many Kpop artists in their journey to conquer the international market. The increasing number of concerts held not only shows the appeal of Kpop culture but also proves the great potential of the Vietnamese entertainment market.

Among them, YG Entertainment is considered the leading Kpop company that pays special attention to the Vietnamese market. Remember when they confirmed that BLACKPINK would hold a concert as part of the BORN PINK world tour in the S-shaped strip of land, it caused a "shock" because this was something that VBLINKs had never thought of.

More than a year later, YG continued to choose Vietnam as one of the destinations for 2NE1 and BABYMONSTER to perform a world tour. In particular, the concert in Ho Chi Minh City of "BLACKPINK's younger sister" is scheduled to take place on May 31, 2025. This decision not only beautifies the list of stops, but also clearly shows the "big guy's" ambition to conquer the Vietnamese market.

Fans in the S-shaped strip of land were extremely excited when they heard the news of BABYMONSTER's performance. Previously, they had the opportunity to enjoy their idol's music right in their homeland with the appearance of famous groups such as BLACKPINK, Super Junior, Tempest...

In particular, the two concert nights of the 4 YG girls at My Dinh Stadium were the most unforgettable memories with a large scale of up to 67,443 spectators and revenue of 13.66 million USD (according to data from Touring Data). Because BABYMONSTER is under the same management company as Black Pink, Vietnamese fans expect the group's concert to be as carefully invested as their seniors.

In recent years, Vietnam’s economy has grown impressively, leading to the rise of the middle class. This means that people are willing to spend more on entertainment activities, especially music and international concerts. K-pop concert tickets are often not cheap, but Vietnamese audiences, especially young people, are still confident in showing their ability and desire to pay to experience high-class music events.

Compared to regional countries such as Thailand or Singapore, Vietnam is a developing market with much room to exploit. The number of international concerts here is still limited, so each event held easily becomes the center of attention. This brings great opportunities for K-pop artists and Korean entertainment companies to build their brands and expand their influence.

In addition, the cost of organizing events in Vietnam is also relatively low, but still ensures professionalism and efficiency. Big cities such as Hanoi and Ho Chi Minh City with modern infrastructure, high-quality stage systems, and support from domestic organizers create favorable conditions for performances.

Vietnam's geographical location is also an advantage with an increasingly developed transportation system, easy access from neighboring countries, creating opportunities for international fans to attend concerts. Not to mention, the Kpop fan community in the S-shaped strip of land is very active, always ready to participate and promote events related to idols.

Performances here are often successful thanks to the enthusiastic support of the audience and the active cooperation of fan clubs. Creating a favorable environment for artists from the land of kimchi to hold concerts, both ensuring revenue and strengthening brand image.

The increasing presence of Kpop concerts not only demonstrates the influence of Korean culture but also marks the turning point of the Vietnamese entertainment market on the international map. With these favorable factors, Vietnam promises to continue to be an ideal destination for Kpop artists on their journey to conquer the hearts of global audiences.

BABYMONSTER flatters 2NE1, ignores BLACKPINK at concert, still achieves great results? Snow15:02:03 25/01/2025Today (January 25), BABYMONSTER's world tour will officially kick off. Here, the 7 female idols will do something special for the group in the same company - 2NE1.