BABYMONSTER "overthrows" BLACKPINK's position: YG launches "unique trick" at Vietnam Concert?

BABYMONSTER, YG's rookie, confirmed that they will have their first concert in Ho Chi Minh City on May 31. With the title " BLACKPINK's little sister", the group promises to create a similar fever as their seniors in Vietnam.

BABYMONSTER's concert in Ho Chi Minh City took place in the context of the K-pop market in Vietnam witnessing a strong rise. The resounding success of BLACKPINK with the "Born Pink" world tour at My Dinh Stadium in 2023 proved the irresistible appeal of K-pop to Vietnamese audiences. Tens of thousands of fans flocked to Hanoi to immerse themselves in the vibrant music space, creating an unforgettable mark in the history of K-pop in Vietnam.

This success has paved the way for many other K-pop artists to come to Vietnam, while affirming Vietnam's position as a "golden land" that Korean entertainment companies cannot ignore. With strong support from YG Entertainment - one of the "Big 3" of K-pop, BABYMONSTER has inherited a solid foundation to approach the international market.

The reputation of "BLACKPINK's little sister" is also a big advantage, attracting attention not only from the K-pop fan community but also from the general public. YG's continuous bringing of artists, from veteran names like 2NE1 to rookies like BABYMONSTER, to Vietnam further affirms the company's serious investment and great expectations in this market.

However, BABYMONSTER's path to conquering the Vietnamese market is not all roses. As a rookie group, BABYMONSTER still needs time to build a strong fan base like BLACKPINK. Compared to the "old trees" of K-pop, BABYMONSTER's recognition in Vietnam is still a mystery.

The K-pop market in Vietnam is also becoming increasingly competitive with the continuous debut of new groups. To create their own mark and attract attention among the "forest" of idols, BABYMONSTER needs to make more efforts in affirming their musical personality and performance style.

Another challenge lies in the group's music itself. So far, BABYMONSTER has released 1 EP and 1 full album ("DRIP" with 9 songs). This is an acceptable number for a rookie. However, the group's music still bears the mark of BLACKPINK, has not really created a difference and lacks an explosive hit to "addict" the audience.

One bright spot in YG's strategy for BABYMONSTER is its approach to ticket prices. Information about the group's concert ticket prices in Korea has received a "shower of compliments" from the audience. With the original price of 165,000 won (about 2.8 million VND), YG also offers a special discount price of only 99,000 won (about 1.7 million VND) for many groups, including students, people who attended fan meetings and relatives of fans.

Compared to the average price of K-pop concert tickets in Korea, which ranges from 150,000 to 200,000 won, BABYMONSTER's price is considered very reasonable and friendly to many people's wallets. The question is whether YG will apply a similar strategy in Vietnam? If this happens, it will be a great advantage for BABYMONSTER to reach a large number of young K-pop fans and those who are new to the group.

Although only having 1 EP and 1 album, BABYMONSTER has proven its great potential in music and performance. With the combination of the members' talents and the thorough investment from YG, BABYMONSTER is fully capable of developing strongly in the future. However, to really create a "fever" and achieve resounding success like BLACKPINK, BABYMONSTER needs time to affirm its own unique musical style and create "lifetime" hits.

The concert in Ho Chi Minh City on May 31 is a great opportunity for BABYMONSTER to prove their appeal in the Vietnamese market. This is not just a simple music event but also an important turning point in the group's career. Can BABYMONSTER continue YG's success story in Vietnam? The answer will be revealed on May 31. Let's wait and follow the latest information about this highly anticipated concert.

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