Lisa, Rosé were kicked out of the top 5 of the brand value chart, NewJeans members are not Blackpink idols

As usual, the Korea Institute of Corporate Reputation has announced the brand value rankings of each girl group member in December. In the ranking of the brand reputation of girl group members, there are rookies. Newjeans with high ranking.

Specifically, according to the Korean Corporate Reputation Institute's big data analysis for December, BLACKPINK's Jennie continues to rank first in terms of personal brand value, followed by NewJeans' Minji who ranks second, and Jisoo's. Jennie's bandmates ranked third. Their respective brand equity metrics are as follows:

BLACKPINK's Jennie is at the top with a brand value index of 4,500,197, an impressive increase of 52.50% compared to the previous month and still holds the top spot.

Coming in second is NewJeans' Minji with an index of 4,267.230, also up 78.47% month-on-month, helping her leap from the top 6 to the top 2.

In third place is BLACKPINK's Jisoo with 3,049,648, up 20.18% month-on-month and maintaining 3rd place.

Big data analysis shows that the terms most commonly associated with Jennie are "fresh", "gorgeous", and "lovely". On the other hand, the member's keyword analysis showed that "concert", "Chanel", and "Instagram" were the most commonly searched terms.

The members of Newjeans all excelled in occupying 4 of the top 11 positions in the chart. It can be seen that "BTS's sister" is performing excellently with a fairly high level of coverage, comparable to many famous seniors.

Not only on the brand value chart of each girl group member but also on the Billboard chart, Blackpink is also far behind by a series of rivals.

It is known that at present, Blackpink is still busy with their tour. At the end of 2022, they are still working hard.

Before that, when releasing the new album Bonk Pink, the group set a series of new records. However, on Billboard's weekly World Albums chart, Blackpink seems to be constantly absent from the top 15 compared to BTS and TWICE.

Specifically, this week, it can be seen that RM - BTS's new solo album "Indigo" debuted at No. 1 on the chart, in addition to entering the Billboard 200 chart (where RM became a solo artist). Korea first in history to have two albums in the top 30).

Meanwhile, ITZY's new mini album "Cheshire" debuted at No. 2 on the World Albums chart, and became the group's 4th album to enter the Billboard 200.

BTS's compilation album "Proof" remains at #4 for the 26th consecutive week on the World Albums chart.

Enhypen's first full-length Japanese album "Sadame" entered the chart at No. 5 this week, while the group's latest Korean mini-album "Manifesto: Day 1" came in at No. 12 in week 19 on the chart.

NCT 127's latest album "2 Baddies" ranked 8th for the 12th consecutive week on the chart and Le Sserafim's "ANTIFRAGILE" followed at 10th for the 8th week.

Nearly 6 months after its initial release, TWICE Nayeon's debut solo mini album "Im Nayeon" has returned to the charts for the 13th non-consecutive week, while TWICE's latest mini-album "Between 1&2" comes in at No. 13th place in the chart for the 15th week in a row.

In contrast, in the top 15, the audience completely saw Blackpink's absence, including the old album The Album or the latest album Born Pink.

The continuous letting groups of the same age surpass and repress the rookies on the charts shows that Blackpink is really in a crisis of reputation.

Even recently, the fact that 5 members of NewJeans revealed their idols but no one in Blackpink was mentioned also made Kpop fans stir.

Specifically, in an interview with K-pop On!, when asked about their favorite artists, the NewJeans members gave an extremely surprising answer.

First, leader Minji said that she considers TWICE and Red Velvet as her idols. Meanwhile, Haerin calls the legendary quartet 2NE1 the sunbaes she can't ignore!

Danielle was not surprised when she chose IU because this is not the first time she has openly fallen in love with her senior. Hyein chose her own group, and Vietnamese-born member Hanni had a satisfying answer: "All of Kpop".

NewJeans vượt mặt BLACKPINK thành nhóm nữ hot nhất tháng, "cơn bão Hắc Hường" đã ngừng tung hoành? Hoàng Phúc16:14:34 12/12/2022Viện Nghiên cứu Kinh doanh Hàn Quốc đã công bố bảng xếp hạng giá trị thương hiệu trong tháng 12/2022 của các nhóm nhạc nữ K-Pop. Trong đó, điều khiến khán giả bất ngờ chính là tân binh NewJeans dẫn đầu, thay thế cho đàn chị BLACKPINK