NewJeans surpassed BLACKPINK to become the hottest girl group of the month, "Hac Huong storm" has stopped raging?

The Korean Business Research Institute has announced the December 2022 brand value rankings of K-Pop girl groups. In particular, what surprised the audience was the "rookie" NewJeans taking the lead, replacing the "elder" BLACKPINK.

Specifically, the group NewJeans won 1st place with a total score of 5.3 million. The group is mentioned most with prominent phrases such as Attention - one of the group's songs, YouTube and Excellent song. In addition, the group's positivity rate also reached a high level, 83.29%.

This can be considered a remarkable step forward for NewJeans when it has only been released for more than 4 months but has already occupied the top position on this brand value chart.

NewJeans' success comes from the group's novel style. Instead of aiming for a strong, feminist image, NewJeans has blown a new breath into KPop in recent years with a youthful, innocent, completely age-appropriate image. This freshness makes the audience extremely excited, even reminding them of their younger years.

Meanwhile, this month BLACKPINK retreated to the runner-up position after a long time holding the top spot. The group received a total score of 5.1 million. The reason why BLACKPINK is no longer ranked 1st is believed by fans to be because the group has now performed tours in the US and Europe, not in Korea.

Topping the music charts since their debut and being "eyed" by luxury fashion brands, it's no wonder that NewJeans is expected to lead the next generation of girl groups. 4th generation like what BLACKPINK did in the 3rd generation.

From catchy music to trendy image building, NewJeans is also expected to become the next leader of the wave of Korean idols attacking the international market. Because of the group's decisive and strong direction, since their debut, NewJeans has encountered many times with BLACKPINK seniors.

Recently, member NewJeans attracted attention when wearing the same outfit as BLACKPINK member to take pictorial photos.

While Jisoo, the global ambassador of Dior, exudes innocence and elegance, Minji exudes a chic and dynamic aura. Same outfit, different aura, but both Jisoo and Minji have their own charm.

The other moments that are put on the comparison table are Hyein and Minji but this time they clashed with "IT girl" Jennie. Minji in a shirt with the same design of the Chanel brand and with a classy aura no less than a living "Chanel". Meanwhile, Hyein wears the same shirt as Jennie, but with a completely different mix, it also brings two different effects, but the common point is that they are all excellent.

Not only clashing with fashion, magazines, NewJeans and BLACKPINK also "race" on the music charts. At the time of its debut, NewJeans with the song "Attention" roamed the Korean music industry. When BLACKPINK marked their comeback with the opening song "Pink Venom", NewJeans' position was shaken. On the digital music race in August 2022, 2 girl groups took turns leading, making the audience excited.

Thus, not only by chance, but the direct "confrontation" led to the name of NewJeans accidentally associated with the cult idol BLACKPINK. But what the best rookie of 2022 has achieved is still worthy of praise and gradually asserting the difference.

Advantages of NewJeans?

NewJeans is known for its innocent and youthful image, but it is also extremely loved by its beautiful and polite behavior. Obviously, the "dinosaur" female rookies are having an advantage in terms of support.

In contrast, BLACKPINK's upward journey cannot fail to mention the scandals. Jennie was once called the most hated female idol in Kpop partly due to the love and enthusiasm of owner Jang Hyun Suk.

She was given an expensive dress, stood out from the rest of the group, was released solo while BLACKPINK still did not have the first full album. Therefore, Jennie was criticized by the only fan of the other member. Anti-fans find all kinds of evidence to confirm that Jennie is at odds with Jisoo, looks down on Lisa and has a superficial attitude on stage. In addition, the disclosure of many dating rumors made many people think that the female singer was not interested in the group's career. Besides, Lisa was also accused of plagiarism.

In short, NewJeans is providing a promising picture for the Korean idol wave.

Lisa, Rosé bị đá khỏi top 5 BXH giá trị thương hiệu, thành viên NewJeans không thần tượng Blackpink Hoàng Phúc17:34:00 19/12/2022Như thường lệ, Viện danh tiếng doanh nghiệp Hàn Quốc đã công bố bảng xếp hạng giá trị thương hiệu của từng thành viên nhóm nhạc nữ trong tháng 12. Trong bảng xếp hạng thương hiệu thành viên nhóm nhạc nữ có sự xuất hiện của tân binh Newjeans với thứ hạng cao