Le Anh Nuoi was accused of exploiting the image of the army to sell goods, Joint Stock Company 26 spoke up.

TikToker Le Anh Nuoi has caused controversy after being accused of using the military's image to sell private goods. He has appeared in livestreams with the logo of 26 Joint Stock Company, causing viewers to misunderstand his true role.

Regarding the recent controversial TikTok videos, Mr. Thanh Trung, representative of Joint Stock Company 26 (under the General Department of Logistics and Technology, Ministry of National Defense), affirmed that the signing of a contract with TikToker Le Anh Nuoi to deploy sales and introduce products produced by the company on the TikTok platform is completely in accordance with the law. "Le Anh Nuoi is not a member of the Ministry of National Defense," Mr. Thanh Trung emphasized when sharing.

Previously, some videos on Le Anh Nuoi's personal TikTok page, including the content "Chief assigns sales tasks", caused the online community to misunderstand that the male TikToker with 1.8 million followers was an employee or representative of the Ministry of National Defense. In fact, these videos were only to introduce military necessities produced by Joint Stock Company 26.

However, from late September to early October, Le Anh Nuoi continuously livestreamed to sell private items, including bird's nest products, but the background still displayed the logo of Joint Stock Company 26, confusing viewers and becoming a topic of discussion on social networks.

In response to the reaction to the use of the military's image to promote private products, the male TikToker removed videos with the message "The Chief assigned sales tasks". Le Anh Nuoi's representative said that all issues related to Joint Stock Company 26 were handled directly by him, so he could not provide further details at this time.

Le Anh Nuoi's biography and career are also of interest to many people. His real name is Le Minh Tuyen, born in 1992, he became famous in 2023 thanks to his nutritious cooking content for soldiers at a price of 26,000 VND/meal. Le Anh Nuoi graduated from the intermediate cooking program at the Logistics Academy. As his reputation increased, he switched to online business, but from here also arose many controversies related to the products he sold.

Specifically, in June, TikToker caused controversy when he sold a combo of 50 jars of pre-cooked D.TT bird's nest, priced from 1-1.2 million VND, with 10 additional jars as gifts. Meanwhile, each jar of bird's nest only costs about 17,000 - 20,000 VND. Notably, he advertised the product as "containing up to 50% fresh bird's nest", causing consumers to doubt the actual origin of the item.

In July, he continued to be embroiled in controversy when the production date of his garlic-dried pork jerky was unclear. In response to the negative reaction, Le Anh Nuoi removed related items from his e-commerce platform to avoid misunderstandings.

This incident attracted attention due to the confusion of roles between TikToker and military agencies, and is also a warning about promoting private products on social media platforms associated with the image of the organization. The representative of Joint Stock Company 26 emphasized that the contract with Le Anh Nuoi was carried out in accordance with legal regulations, and the use of the company logo in private livestreams needs to be carefully controlled to avoid misunderstandings for customers.

The case of Le Anh Nuoi is a warning for those who create social media content to comply with the law and be careful when using the organization's image to avoid causing misunderstandings. At the same time, this is also a lesson about responsibility and transparency in product promotion activities.

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