Unique in the West: the warm boy 'dropped out of school', 'publicly' took his parents' gold to sell

Prominent figures such as Tuong Tai, Dung Ban Vang, Minh Thu and Ut Huynh have successfully attracted millions of views and interactions by combining the sharing of expertise about gold with intimate, humorous content and catching up with youth trends.

The traditional jewelry industry is undergoing a powerful revolution, led by the F2 generation - the children of gold shop owners. Turning the golden profession into a real Marketing 4.0 strategy, bringing high-value products to social networks.

Tuong Tai (SN 2001) – The guy who modernized the hundred billion gold shop

Tuong Tai, the "gold shopkeeper" from Tay Ninh (formerly in Long An), is a typical example. At the end of 2024, he will take over the Kim Tai gold shop worth more than 100 billion VND in Ho Chi Minh City. HCM. From a student who used to work as a real estate salesman, Tai has now become a counter stand and financial manager.

The special feature is the way he "renews" the family brand: Putting the gold shop on social networks. With 15 thousand followers on TikTok, Tai films herself, creates clips, shares knowledge about prices, how to recognize gold, and business secrets. His goal is not just to sell gold, but to "tell the story of gold in the most intimate, fun and modern way."

Dung Sell Vang (SN 1996) – "Beauty of the jewelry industry" of Ben Tre

In the West, Dung Selling Gold is an equally "phenomenon". Graduating in Law but turning to her family's gold and silver business, this Ben Tre girl currently owns a TikTok channel with more than 360,000 followers.

Dung's content revolves around tips for buying, distinguishing gold, choosing gold to store, integrating wit and characteristic grace. She shared that the channel was originally set up to recount the "encroachments of learning the gold trade," the strict management of the law, and the young people's perspective on a profession that is said to "live in silk velvet." Although the parents did not trust it at first, when the clip went viral, customers came, and the whole family began to support. Even Dung's father "fell in love with the clip" and was happy all day because of the compliments.

Minh Thu "is you" – The "rich girl" bride of Dong Thap

Minh Thu, famous for her "huge" wedding with a large dowry (jokingly called "the bride of 100 gold trees"), is currently working with her husband (a Polytechnic engineer) to help run the family's gold shop in Hong Ngu City, Dong Thap.

Her attraction lies in her playful and modern style on social networks. Together with her sister Minh Vy, she regularly livestreams selling gold and sharing jewelry knowledge. The family's gold sales channel has exceeded 400 thousand followers. Minh Thu also has her own channel with 194 thousand followers, specializing in funny skits in gold shops, showing the closeness and dynamism of the "rich girl in the West."

Ut Huynh – The bride "brought her husband's gold online to sell"

Not a biological child, Ut Huynh (Nhu Huynh) is a typical bride who represents the harmony between tradition and modernity. After the "stormy" wedding with a super big wedding in Vinh Long, she quickly became a favorite face on TikTok with more than 170 thousand followers.

The content she shared is not only selling gold, consulting jewelry but also the life of mother-in-law - bride, husband and wife, showing ingenuity and harmony. Interestingly, she herself invited her mother-in-law to go on the air, turning her mother-in-law from shy to "addicted" to TikTok. The video of the mother and daughter reached 10.8 million views, affirming the power of humorous family and business content.

Prosecution of Hoang Huong, who used to livestream to show off his assets, is now arrested for tax fraud Thảo Vi11:21:36 04/10/2025Hoang Thi Huong and 5 accomplices were prosecuted for serious violations of accounting regulations, the case caused a stir in public opinion, related to the functional food and health business ecosystem.