KISS OF LIFE sings badly live, fans criticize: Yet they want to make "BLACKPINK 2.0"

At the end of June, KISS OF LIFE - the group known as BLACKPINK 2.0 joined the music race with MV Sticky.

However, because it was too bold, KISS OF LIFE's comeback faced many mixed opinions.

It's noisy, but Sticky is a successful song for the group. After the Waterbomb stage, KISS OF LIFE made a strong impression. The song Sticky also continuously increased on digital music charts, reaching the top 10 on MelOn. The song creates a trend that causes fever in Asia. KISS OF LIFE won the first music show trophy of their career thanks to Sticky.

Since Midas Touch, KISS OF has received attention from the Kpop fan community. There's also Sticky, the official "nugu" (anonymous) escape group. KISS OF LIFE's 4-member lineup with uniform visuals and diverse and beautiful concepts is highly appreciated. At one point, the group was even compared to their seniors BLACKPINK. KISS OF LIFE is fondly called "version 2.0" of the global girl group by Koreans.

Even when talking about similarities with their seniors, the rookie girl group once shared, "We are also fans of BLACKPINK seniors, and we want to develop into 'Little BLACKPINK' in a cool way like our seniors." ".

The group debuted in September 2023 with 4 pieces: Julie, Natty, Belle and Haneul, under S2 Entertainment company. In particular, the members all had internship time at big companies such as The Black Label, JYP, SM. In terms of talent, KISS OF LIFE has extremely high expectations. At a time when Kpop is facing a "live singing crisis" from new generation groups, KISS OF LIFE is considered an exception.

But recently, KISS OF LIFE has caused controversy because it revealed its talent weaknesses. In Sticky's two encore stages, the group's live singing was underrated. The 4 members continuously sang shakyly and lost their voices when hitting high notes. Even though KISS OF LIFE didn't lose its strength while dancing, it still kept cracking. Bella, the group's "strong" main vocal, also revealed her shortcomings during the encore stage of Show Champion.

On Kpop forums, netizens talk a lot about KISS OF LIFE's singing ability. A post titled "I don't think KISS OF LIFE is talented" went viral, gaining more than 80 thousand reads. In the article, the author "examines" KISS OF LIFE's live skills and makes many harsh comments.

"They had 2 encore performances and both were pretty bad. Fans defended the group by saying their condition was not good and the members were very nervous after the first win. By the second time, fans gave the reason for the weak singing because the schedule was too busy.

I'm sure all the music show winning groups are busy. Are they saying KISS OF LIFE is especially busy? I do not believe. This group benefited the most from the recent controversy over their live singing skills, but I think they are the worst among the three groups that benefited," the post said.

KISS OF LIFE is receiving negative reviews because of two crisis encores.

There are even opinions that KISS OF LIFE is overrated and its reputation does not match its reality. Putting two names of the same generation BABYMONSTER and NMIXX next to each other is "not on the same level".

Currently, social networks are filled with mixed opinions regarding KISS OF LIFE's live ability:

- They are talented but not at the level of BABYMONSTER and NMIXX. I think they will also be hated if they claim to be BLACKPINK's heirs.

- I don't think people would care if they didn't advertise themselves as highly skilled. But again, I'm not sure they would have been as successful if they hadn't done that.

- It's not that they don't have skills, it's that they don't have enough skills to advertise themselves as a skilled group... I don't think there's any group better than NMIXX... I think they're on par with NMIXX because people kept raving about them, and I was shocked to hear them speak.

- Everyone who wins on music shows is busy.

- It's funny how they went viral after LE SSERAFIM's Coachella disaster, only to realize they weren't as skilled either.

- Does KISS OF LIFE have so many haters?

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