Jisoo is in good health, has just donated to charity in Vietnam and received good news, surpassing Jennie - Lisa

With just 1 appearance at the event and 3 posts on social networks, Blackpink's Jisoo helped Dior lead the list of fashion houses that create the most earned media value of the Paris Fashion Week season.

According to Vogue Business, the Fall/Winter 2024 fashion season earned $528 million in earned media value (EMV: short for "Earned Media Value"). The increase rate compared to the Fall/Winter 2023 fashion season is 26%. Influencer marketing platform Lefty calculates this metric based on posts from people with more than 10,000 followers on the social network Instagram. Accordingly, each like is counted as 1 USD.

Most of the media value earned in the fashion season earlier this year came from K-Pop idols. Meanwhile, last fashion season relied on the influence of the Kardashian sisters. PR expert Lucien Pagès said Korean stars continue to shine this season. Reputable fashion houses still see their value in attracting a community of "money-down" young fans.

Paris Fashion Week brings the greatest media value for the Fall/Winter 2023 fashion season, reaching 315 million USD (EMV), an increase of 35% compared to the Fall/Winter 2023 season. Dior still holds the top position with 46 million USD (EMV), largely thanks to Jisoo (BlackPink). The FLOWERS singer posted 3 articles on her personal page, generating 11.8 million USD (EMV) for the brand, accounting for 26% of Dior's earned media value. Kim Mingyu (Seventeen) brought in an additional 9 million USD (EMV), equivalent to 20% of total EMV.

Louis Vuitton ranked 2nd with 37 million USD (EMV). Last season, the brand's influence relied on actress Zendaya. In the ambassador's absence, actress Millie Bobby Brown boosted engagement levels for content related to the brand's fashion show. Articles on her personal page generated 7 million USD (EMV), accounting for 19% of the fashion house's total media value. Loewe increased its appeal, climbing from 7th to 4th place on the rankings, with 27.6 million USD (EMV). In particular, two KPop stars contributed greatly to creating this impressive index. Seungmin (Stray Kids) brought in 4.7 million USD (EMV) and Giselle (Aespa) generated 4.5 million USD (EMV).

The earned media value of Milan Fashion Week reached 149 million USD this season, an increase of 18% compared to Fall/Winter 2023. Versace is the brand leading the race, attracting attention thanks to supermodel Gigi Hadid and many other stars. Hyunjin (Stray Kids) is the person who creates the largest earned media value for Versace. With just one post, this rapper brought in 4 million USD (EMV). Hyunjin does not have as large a following as some other K-Pop idols, but has a social network interaction rate of up to 37%. This is the highest rate among stars and influencers attending this fashion season.

New York Fashion Week reached 43 million USD (EMV), ranking 3rd on the rankings. This figure is an 8% increase compared to the Fall/Winter 2023 fashion season. Tommy Hilfiger is the brand leading the media race with 14 million USD (EMV). Model Jade Picon earned 1.3 million USD (EMV) from 3 posts related to the brand's new collection show. Meanwhile, Thai actor Metawin brought in 1.2 million USD (EMV) through 2 posts. Michael Kors ranked second with 4.4 million USD (EMV), largely thanks to Thai actor and singer Suppasit Jongcheveevat.

London Fashion Week finished last in the media race, generating only $21 million (EMV), up 3% compared to the Fall/Winter 2023 season. Burberry continued to lead, bringing in $10 million (EMV), accounts for 1/2 of the total earned media value of the event. Thai actor Vachirawit Chivaaree led the list of participating stars, bringing 1.9 million USD (EMV) to Burberry.

After the above data was announced, many fans were extremely proud of Jisoo. Not only is Jisoo increasingly successful when she "goes solo", she also receives a lot of compliments for her many beautiful actions. Most recently, Hankook Ilbo newspaper (Korea) reported that Jisoo donated all revenue from her personal YouTube channel to the non-governmental organization on children's rights Save the Children. This money will be used for a mangrove project in Vietnam's Ca Mau province. It is currently unclear the exact amount that the eldest member of BlackPink donated.

Before Jisoo, many Korean idols also had meaningful actions in Vietnam in recent years.

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