Nawat decided to engulf MU, aggressively took the chairman's seat, put MG in the Big1

Over the past 7 decades, the Miss Universe beauty playground has been famous from wise leaders. They are always among the core values that honor women's values to make a brand, so this playground is always the dream of many girls in the world.

However, in recent years, when Miss Universe fell into the hands of Thai transgender billionaire Anne Jakrajutatip, this playground has slipped. Accordingly, the core values have continuously deteriorated, and the typical format has also been changed. Not stopping there, in 2025, the female president of Miss Universe also started selling the copyright of Miss Universe Thailand to the person who shared this contest, Nawat. As soon as the initial ambition was realized, Nawat launched tricks to turn the Miss Thailand No. 1 contest into the second international farce, making beauty fans constantly bewildered.

Not stopping at the acquisition of Miss Universe Thailand, Nawat also made fans angry when he rushed to buy Miss Universe. On May 7, on his personal page with more than 1.8 million followers, Mr. Nawat - chairman of Miss Grand International - updated the title of CEO of Miss Universe in the biography.

The appointment as the CEO of Miss Universe is said to be part of Mr. Nawat's strategy to gradually acquire the Miss Universe playground. To implement this strategy, the Thai businessman spent nearly 500 billion VND in just nearly 3 months.

On February 17, Thai media reported that Mr. Nawat spent $5.4 million (about 136 billion VND) to hold the copyright of Miss Universe Thailand from 2025 to 2029. This amount is paid in a lump sum rather than according to the copyright each year.

According to an announcement from JKN Global Group (the company that owns Miss Universe) sent to the Stock Exchange of Thailand (SET) on April 24, 2025, Mr. Nawat and the Miss Grand International (MGI) organization plan to buy a total of more than 300 million shares with a value of about 150 million baht (equivalent to more than 100 billion VND).

This transaction, if completed, makes Mr. Nawat the second largest shareholder of JKN, and at the same time helps him hold the copyright of Miss Universe Thailand for 25 years without having to participate in copyright bidding every year.

Earlier in the press conference announcing Miss Universe 2025, Mr. Nawat affirmed that he would invest at least 300 million baht (about 230 billion VND) in the Miss Universe 2025 contest held in Thailand.

Thus, in just nearly 3 months, Mr. Nawat has spent nearly 500 billion VND, including mobilization from sponsors, to implement the plan to acquire the Miss Universe contest. Known as a keen businessman in the market, Mr. Nawat is also gradually profiting from the nearly 500 billion VND he has invested.

At a press conference on February 18, Mr. Nawat announced the list of sponsors for the Miss Universe Thailand 2025 contest. The total amount of sponsorship for this year's contest has reached 115 million baht.

Immediately after acquiring the copyright of Miss Universe Thailand, Mr. Nawat asked provincial directors to bid for copyright to win the right to send representatives to participate in the national contest.

As of May 7, Mr. Nawat announced that he had sold the copyright of Miss Universe Thailand to 77 provinces with prices ranging from 500 million VND to 2.5 billion VND, expected to earn about 100 billion VND.

Most recently, Mr. Nawat announced that the Miss Universe Thailand 2025 contest held in Thailand has received more than 60 billion VND from sponsors. In addition, the livestream of sales by Miss Universe Thailand contestants also brought Mr. Nawat a lot of profit.

At the end of 2025, Mr. Nawat and the MGI team will organize Miss Universe 2025, undertaking the entire production, marketing and distribution of tickets for the 74th season. With the right to organize the Miss Universe 2025 contest, MGI is expected to earn about 378 billion VND.

MU runner-up 'invisible', title loses weight, big 1 playground now like a circus Sông Trăng16:29:23 22/04/2025Miss Universe is a prestigious arena from the quality of contestants to the luxurious performances. Here, the beauties who come to the contest can use their voices to fight for a fair society and respect for women.