Danielle has the guts to "butter" senior, NewJeans kicks LE SSERAFIM to win HYBE's heart

Among the new generation groups at the moment, NewJeans is being appreciated the most for its unique concept. Debut is short-lived, but the achievements of the team may make colleagues wary.

At the time of debut, NewJeans had a very unique way of appearing: No member profile, no teaser teaser but 1 one, MV Attention was born and dominated Kpop like a whirlwind. Therefore, the biographies of the members at that time were also curious, especially the girl with the most Western beauty in the group - Danielle.

Danielle, whose real name is Danielle Marsh (English name) or Mo Jihye (Korean name), was born on April 11, 2005 in Newcastle, New South Wales, Australia. She took on the lead vocal position in the group.

From a very young age, Danielle was smooth on television appearing in many shows such as Rainbow Kindergarten, Jessie's Play Kitchen, Crayon in My Heart, Kiss and Shinhwa Broadcast. The adorable interaction moments between the idol and Shinhwa were dug up when the NewJeans members came out.

Danielle also worked as a child model in 2011 but stopped in June 2012 and moved to Australia.

Until 2019, she participated in the Bighit Audition program and became a trainee of HYBE Labels in 2020 and debuted with NewJeans two years later.

Compared to the rest of the members, Danielle has more experience in front of the camera due to her childhood time on television. The little girl with smiling eyes has now become an extremely beautiful young woman. Danielle is considered to have the appearance of a model, professional posing skills and can weigh any "bizarre" hairstyle that the stylist assigns.

In particular, Danielle's ruffled hair in the latest comeback has created a fever in many forums. Many people think that the beauty of the idol looks like a muse when assigned to this "difficult" hair.

Back to NewJeans, although being influenced by the noise of Ador CEO Min Hee Jin, the group still showed strong attraction, proving to be the "chicken laying golden eggs" for HYBE.

According to Koreaboo, recently, the summary of revenue and net profit of each subsidiary of HYBE Labels Group for 2023 shared on social media was surprising.

HYBE is known as the largest multi-brand entertainment group in Korea. But in addition to subsidiaries specializing in K-pop artist management such as Big Hit Music, Pledis Entertainment, ADOR, Source Music, HYBE Group also has many subsidiaries focused on other areas such as management, games and IT.

In the report, a total of 17 subsidiaries were listed, but what is surprising is that the total number of subsidiaries with negative net profit in 2023 is almost double that of the number of companies with positive net profit (6 companies).

6 HYBE subsidiaries achieve positive net profit in 2023:

Big Hit Music (BTS management, TXT)

Revenue: 552.3 billion won

Net profit: 140.3 billion won

Pledis Entertainment (Seventeen, Fromis 9, TWS)

Revenue: 327.1 billion won

Net profit: 60.2 billion won

HYBE Japan

Revenue: 504.2 billion won

Net profit: 49.8 billion won

ADOR (NewJeans management)

Revenue: 110.2 billion won

Net profit: 26.5 billion won

Source Music (LE SSERAFIM manager)

Revenue: 61.1 billion won

Net profit: 12.1 billion won

Weverse Japan

Revenue: 62.7 billion won

Net profit: 4.5 billion won

Although BTS members have taken turns for military service, their solo music products have been released steadily during this time. That leaves BTS still a mainstay of HYBE, with an estimated contribution of around 60%.

NewJeans' profit also caught the eye at 26.5 billion won. NewJeans earns this money mainly through music products and advertising, without concerts or tours.

While LE SSERAFIM brought in 12.1 billion won in profit, including the "Flame Rises" tour starting in August 2023. Seventeen also has a "Follow" tour from July 2023 that will be profitable.

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