Zico "high-handed", taking advantage of NewJeans - LE SSERAFIM - ILLIT, with Jennie to benefit?

In recent days, HYBE Entertainment Group has been awash in noise from a management battle with Min Hee Jin. In the midst of this, Zico is said to be taking advantage of the drama to cause controversy.

Accordingly, under HYBE, there are a series of sub-labels managing artists. Among them, KOZ Entertainment – Zico's company has been merged into the group since 2021. On April 26, Zico made a comeback with the song SPOT! combined with Jennie. The rapper made his schedule to promote the new song as usual, right in the middle of the storm of civil war.

As the "father of the dance challenge", Zico continues to promote a new dance with Jennie, making the players of the "swinging trend" system stand still. On social media platforms, Zico himself also actively interacts with artists, performing each other's dance challenges. Thought to be the exception of the HYBE civil war, but recently Zico was criticized by Korean netizens for "swinging trends" with g.irl groups of the same group without NewJeans.

Specifically, the rapper posted a clip of dancing SPOT! and ILLIT and LE SSERAFIM - two "half-sisters" of NewJeans, and also the subject of controversy in the scandal. The artists are extremely fun, close. The heat from the two junior groups also brought a lot of interaction for Zico on social media.

It's just a regular promotion, but Zico is being criticized by Knet for "swinging trends" with two junior g.irl groups of the same group. The trio of LE SSERSAFIM - NewJeans and ILLIT are currently in the center of attention, the fact that Zico "swings trend" with juniors makes netizens unhappy. Many criticized Zico's lack of sophistication for publicly showing ties to ILLIT and LE SSERAFIM. Besides, he also asked the male rapper to quickly swing the trend with NewJeans. Fans are worried that Zico will be discredited.

Knet's mixed reaction:

- Zico... What the hell are you doing...?

- Going to do the challenge with NewJeans again, right?

"Zico-hyung, do a challenge with NewJeans.

- Post a challenge with ILLIT and then LE SSERAFIM, right in the center of the storm... scratch... What's wrong with his EQ?

- If you are f.orced by the company to do a challenge with LE SSERAFIM, hold up a carrot.

Filming with ILLIT and LE SSERAFIM... No one forbids.. But reading the comments, this only hurt Zico's image.

- NewJeans has to prepare for a comeback so he can't shoot, why suddenly jump up and criticize Zico?

Suddenly criticized for no reason for not dancing with NewJeans, Zico fans are disgruntled with netizens' baseless speculation. Through this issue alone, it is impossible to determine whether Zico is biased towards ILLIT or LE SSERAFIM without ignoring NewJeans. In addition to g.irl groups, male rappers also actively "swing" with other artists such as Woozi (SEVENTEEN), Jeon Somi or "biological son" BOYNEXTDOOR.

Not to mention, until now, NewJeans has not often done dance challenges with other artists. Min Hee Jin's g.irl group has only rarely danced with V, Jung Kook (BTS) or SEVENTEEN. It is not too difficult to understand that 5 girls have not "swing" the SPOT trend! with Zico. Performing a fun dance challenge between artists should not get caught up in malicious comments related to drama.

Starting out as an underground rapper, Zico has become one of the top popular artists and producers in K-pop today.

Zico showed his aptitude for rap from a very young age and has been involved in the underground since high school. In his early days in showbiz, he was active under the stage name Nacseo. Possessing musical acumen and skillful rapping skills, he has always been highly appreciated and received quite a lot of praise from famous rappers. It can be said that Zico is one of the few rapper idols recognized by the underground world.

In addition to rapping skills that are always highly valued in the entertainment industry, the second typical thing when it comes to Zico is the quality of a potential music producer. Zico spends most of his time in the studio, where he is free to wrestle and create music. He also expressed ambitions towards production rather than merely being a rapper as he found passion in composing and creating melodies. In addition to making beats and writing lyrics, Zico also participates in mixing and adjusting the overall composition of the song.

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