The most "expensive" bread in Vietnam? Revealing the "special" ingredients inside!

Passengers were upset because they had to pay 208,000 VND for a sandwich at Noi Bai airport. The Civil Aviation Authority quickly stepped in, requesting clarification and rectification of non-aviation service prices.

On July 1, 2025, on forums and social networks, a small but powerful story quickly became the focus of public opinion. A female passenger shared her "expensive but worth it" experience when she had to pay 208,000 VND for a sandwich at T2 International Terminal, Noi Bai Airport. The char siu pork sandwich, which seemed to be just a simple snack, accidentally became a "golden sandwich", exposing the dark corners of the non-aviation service business model at major airports in Vietnam.

This story is not simply a case of sky-high pricing, but a test of transparency, business ethics and management responsibility. The quick response of the Civil Aviation Authority of Vietnam has shown the seriousness of the problem, when this agency requested Noi Bai International Airport, the Northern Airports Authority and the Airports Corporation of Vietnam (ACV) to urgently verify and report. This strong decision is like an affirmation. It is time to stop allowing prices to escalate at the airport.

According to the management unit’s explanation, this controversial sandwich was sold at Bigbowl , a familiar brand at airports. With pork imported from Brazil and a weight of 200 grams, this unit affirmed that the price of 208,000 VND was completely reasonable and had been publicly listed. However, this argument did not appease public outrage. Many people, especially frequent international travelers, compared this price to the price of sandwiches at major airports in Singapore or Thailand, where the price also does not exceed 100,000 VND.

Why is a normal sandwich so "sky-high"? The explanation of the "listed price" of the business unit only solves part of the problem, the deeper cause lies in the business model and shopping experience at the airport. Many passengers reflect that, although there are listed prices, they are often placed in hidden locations, with small letters, and the sales staff rarely proactively announce the price before payment. In the urgent context before the flight, many people find themselves in a situation where they only know the price after holding the sandwich, and often choose to silently accept it instead of making a fuss to avoid missing the flight.

This creates an unofficial privilege for shops in the quarantine zone. With no other alternatives left for passengers, they become unwilling “hostages” to high-priced services. This is an ideal environment to push up prices without fear of losing customers.

The strong response of the Civil Aviation Authority of Vietnam has brought confidence to consumers. The Authority has requested relevant units to review all prices, especially food and beverage services. Publicly posting, easy to read and ensuring that passengers have clear information before purchasing has become a mandatory requirement. At the same time, the Authority also requested ACV to strengthen its direction, ensuring that the selling price is commensurate with the quality and not too high compared to the general level.

However, these are just the first steps. The core issue is not only about price, but also about experience. A big question that needs to be asked is: "Are we applying international prices but providing domestic quality?". Many aviation experts have pointed out that while service prices at Vietnamese airports are increasing, the quality of service and passenger experience has not improved accordingly. This difference causes discomfort and "forced buying" in passengers.

The airport is considered the face of the country, the place that creates the first impression on international visitors. A sandwich, even a small dish, reflects the service culture, business ethics and management vision. If visitors to Vietnam have the first impression of being "overcharged" right at the airport, then other tourism promotion efforts will be meaningless.

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