BLACKPINK and the truth about renewing the contract with YG, what is the difference between signing a group and an individual?

2023 is a year that can be said to have many successes but also many turbulences for Korea's top idol group, BlackPink. Among them, the biggest noise is the rumor that the group disbanded because the contract with the management unit, YG Entertainment, ended.

The fact that BLACKPINK is at risk of disbanding has made Kpop fans restless for a long time. Although everything has been negotiated smoothly, between the four girls Lisa, Jennie, Rosé, Jisoo and YG Entertainment, as all four continue to renew their contracts and will continue to work as a group. But the other aspects behind this signing are always what the audience is interested in.

Netizens also started digging to learn more about the benefits and differences when idols sign solo activities or group contracts. Regarding BlackPink, after the renewal, the 4 members are expected to continue group activities under the support of YG, including the release of a new album and a large-scale world tour.

However, the members' individual activity contracts are still being discussed. This is also the reason why many people believe that Jisoo, Jennie, Rosé and Lisa will work solo under the management of another company.

BlackPink is also not the first case. With EXO, previously, all members renewed their group contracts with SM Entertainment. Meanwhile, DO established his own company with his manager to carry out his personal schedule, SM also agreed to let Baekhyun, Xiumin and Chen work solo under a separate company founded by Baekhyun himself.

Dailyan assessed that, in fact, the practice of idol groups separating group and individual activities in different companies is not new. Previously, first generation idol groups Shinhwa and god also did the same thing.

Or Infinite - Gen 2 group (2nd generation) has established Infinite company to manage group schedules but each member is working solo in other companies. Additionally, BTOB's Lee Chang Sub signed a contract with Fantagio for his individual activities while the other members are also looking for new agencies after they left CUBE.

Media evaluates that, although the order and procedures for signing contracts are complicated, the idols all have clear reasons for signing with different companies. By continuing to sign an exclusive contract for group activities with the current management company, they can maintain the direction of the group's activities and ensure their solid fandom (fan community).

This will benefit their activities as a group or as individuals. Furthermore, having a separate management company for individual activities can help idols focus more on their strengths and avoid affecting the group's schedule.

Talking about this issue, an industry representative revealed to Dailyan: "Recently, idol groups' activities have expanded beyond music and idols are also active in dramas. , movies, musicals, plays and variety shows. In addition to group activities, idols are looking for more opportunities to express their individuality.

Although signing two different contracts at the same time can be burdensome and challenging, this is the best way for each member to build their own career while maintaining their team's career. In the future, such dual exclusivity contract systems are expected to become more common."

BLACKPINK has not yet made a comeback but has already "knocked down" all of Kpop, scoring a hat-trick with no rivals Gia Nhi14:46:31 13/01/2025The Korean Business Research Institute has just announced the January 2025 brand reputation rankings for Kpop girl groups. The rankings were determined through an analysis of consumer participation.