TWICE released new music, immediately accuse.d of plagiarizing Jennie's style, the music is also similar?

JYP Entertainment's gir.l group TWICE has released a teaser video for their 4th studio album, "This is for".

However, as soon as the video was posted, it caused controversy on social networks.

Many people think that the style in the teaser is similar to Jennie's (BLACKPINK) image.

On forums and social networks, some netizens pointed out that TWICE's appearance in the 13-second video is reminiscent of the MV ZEN - Jennie's hit solo product in early 2025.

The similarities listed included the striking royal blue color scheme, sex.y short outfits, thigh-high socks, and signature white braids. Comments like "It doesn't feel new at all" and "Jennie is the unnamed inspiration for this teaser" quickly went viral, leading to accusations that TWICE lacked their own identity and "imitated" Jennie.

However, TWICE's ONCE fandom has strongly refuted the above opinions, asserting that the group possesses a unique style and that the comparisons are unfair. Fans praised the boldness of the members' new image, emphasizing their maturity and strength in this comeback. They said that the similarities are just popular fashion trends in Kpop, which often have aesthetic overlap. Many fans expressed their confidence that THIS IS FOR will continue to affirm the quality of TWICE's music, as the group has done with previous hits.

In the teaser released by JYP Entertainment, all nine TWICE members appear in matching outfits including short skirts, crop tops, and high heels, combined with sharp charisma and vibrant, modern background music. This image not only excites fans because of the innovation but also marks a clear change for the group. However, it is the great attention from the public that has caused every detail in the teaser to be scrutinized, leading to endless controversy.

Not stopping there, some other opinions pointed out that the melody in TWICE's video has similarities with the bea.t of the song "Like Jennie" released by Jennie before.

"Like Jennie" is a song that highlights Jennie's uniqueness that "no one can copy", so fans used the lyrics to mock TWICE.

Fans say that TWICE hasn't even officially released a new song yet, so it's impossible to judge based on just a short piece of music.

THIS IS FOR is TWICE's first studio album since 2021's Formula of Love: OT=<3, which featured songs like The Feels and SCIENTIST. With growing international success, this comeback is expected to solidify TWICE's position in the fiercely competitive Kpop scene. Whether the controversy over Jennie's resemblance to the group is a marketing ploy or just a coincidence, there has been no official confirmation from JYP Entertainment.

However, TWICE has succeeded in attracting public attention, creating a wave of heated discussions ahead of the album's release on July 11, 2025. Despite mixed opinions, TWICE has proven themselves to be one of the top gir.l groups in Kpop, and THIS IS FOR promises to be a milestone worth looking forward to this summer.

In the world of K-pop, the number seven has long been associated with bad luck. The “seven-year curse”—a term popular in the industry—stems from the fact that the average lifespan of an idol group is only about seven years, which is the standard length of a contract between an artist and their management company.

After this milestone, many groups face the risk of disbanding, losing members or struggling to maintain their initial glory.

Instead of slowing down following the "7-year curse" that haunts many K-pop groups, TWICE continues to create new brilliant chapters in their career. 2025 witnessed the enduring strength of the nine golden girls, with a series of Billboard hits, sold-out world tours, and above all, their unity and position affirmation.

TWICE’s continued success and longevity are all the more striking when juxtaposed with the fact that many other idol groups often face rapid changes, losing their shine or becoming “shadows” of themselves after only a few years of being active. While many groups rely on a few key members to maintain their appeal, TWICE is marked by the uniform shine of all nine members.

Most importantly, TWICE always prioritizes group activities, building a strong and rare collective identity. A clear demonstration of this spirit of solidarity is that the members only started discussing solo activities after agreeing to renew their contracts.

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