BLACKPINK 'created a big shadow', YG struggled, juniors failed because it was difficult to surpass

After a period of bombardment with the name BlackPink. YG Entertainment is now gradually building up its junior generation, with other girl group lineups. However, Kpop fans say that it is difficult for this rookie group to surpass the shadow of BlackPink.

On November 3, YG officially launched female rookie BABYMONSTER. Debuting in the context that the contract with BLACKPINK is still being negotiated, BABYMONSTER is expected to be the factor to "carry" YG in case the global girl group is no longer with them. However, BABYMONSTER's journey was not smooth even though it came from an entertainment "empire". Right before releasing her first product, Ahyeon announced her absence due to health reasons. This information makes YG's falling stock fall even more.

At that time, Ahyeon was the most prominent member among the trainees. With a visual similar to Jennie and a comprehensive set of skills, Ahyeon was soon chosen by the public as a member representing BABYMONSTER. Without a female rookie in the debut lineup, BABYMONSTER makes people doubt their ability to break out of the shadow of their seniors.

In the end, Batter Up really did not live up to expectations. YG had a rushed and sketchy rookie introduction. A song without the participation of original producer Teddy is an absence that is difficult to fill. Batter Up is still YG-style, vibrant and catchy, but not enough to make BABYMONSTER a "monster rookie" as the company promotes.

As the girl group next to BLACKPINK, BABYMONSTER easily became famous and sought after but at the same time was under great pressure. BLACKPINK has created "firsts" that are difficult for juniors to overcome. The global success of the 4 girls is shown through expensive contracts with luxury brands, giant billboards around the world and presence in every corner.

BLACKPINK is the world's number 1 girl group, holding the record as the artist with the highest number of subscribers in YouTube history. Every comeback and solo performance of BLACKPINK "breaks" music charts from domestic to international. It will be a long time before a girl group has the strength to run 66 concerts worldwide, attracting 2.1 million audiences. The revenue BLACKPINK earns for YG is a huge number that is difficult to measure.

With a leading position, even when BLACKPINK separates, Jennie, Lisa, Rosé and Jisoo are able to maintain their brilliant careers, continuously "exploding jobs". Recently, YG's stock has gone up and down depending on information related to BLACKPINK. Up to now, the 4 girls are still the "pillars" of revenue. YG must constantly update the group's situation to "retain" fans.

Regarding the rookie group, YG is not very enthusiastic about preparing a debut product for BABYMONSTER. The 6 girls were introduced with an old concept, a "cooked" MV from senior BLACKPINK but a less invested version. Even when creating concepts for female rookies, YG did not have a creative director. The decline in the company's image has caused the fashion icon BLACKPINK to "boo" fans.

BABYMONSTER is not allowed to participate in any promotional stages or year-end awards ceremonies. YG's schedule for 6 members received criticism from the public. Batter Up is "invisible" on domestic music charts, but its international performance is no better. Only YouTube views are quite good, but many speculate that YG "pours money" into advertising, making this achievement difficult to convince. Right from the first product, YG limited the recognition of "homegrown chickens" because of its confusing strategy.

The debut product was lackluster, and the first comeback wasn't much better. Stuck in the Middle is a ballad song introduced in early February 2024 - at a time when Kpop girl groups had not yet made a big comeback. With 6 girls, YG clearly shows superficiality. Besides the official MV and a special stage version, Stuck in the Middle was not widely promoted even though the song was rated quite well.

BABYMONSTER and BLACKPINK are the trees that make money for YG, publicize shocking sales Gia Nhi07:07:39 06/03/2025YG Entertainment saw impressive growth in business activities in Q4 last year, thanks to the boom of girl group BABYMONSTER along with TREASURE's vibrant activities.