BABYMONSTER "harmed" senior BLACKPINK and lost miserably, achieving an unprecedented record in Kpop with their debut song

BABYMONSTER has officially debuted as a K-Pop group with the opening song titled BATTER UP . Although still entangled in many controversies, the group successfully broke the previous record of BLACKPINK's seniors.

At 0:00 on November 27 (Korean time), YG officially "released" the MV Batter Up , marking the debut of the new generation girl group BABYMONSTER. Finally, after 11 months of waiting, the public was able to see the girl group "BLACKPINK's little sisters". With a 6-member lineup (Ruka, Pharita, Asa, Rami, Rora and Chiquita) missing "trump card" Ahyeon, the hip-hop MV Batter Up brought in many reactions immediately after airing.

On November 28, Newsen newspaper reported that YG Entertainment's new girl group BABYMONSTER surpassed the record of their predecessor BLACKPINK. BABYMONSTER's debut song took the top spot on iTunes charts in 21 countries and reached the top 5 on the World Wide Chart. The MV surpassed 22.59 million views after only 24 hours of release.

BabyMonster officially became the group whose debut MV achieved the highest number of views in Kpop, surpassing the achievements of BLACKPINK and other groups such as aespa (21.4 million views, Black Mamba), NMIXX (19.7 million views). MV OO) or ITZY with Dalla Dalla (17.1 million).

BABYMONSTER has attracted expectations even before its debut thanks to its participation in a reality show produced by YG Entertainment. Here, the group demonstrated excellent skills.

BABYMONSTER's song Batter Up contains a confident message as a game changer and the landscape of the global music market. The song features YG Entertainment's unique hip-hop sound, flashy hooks, and interesting bridge.

After the Batter Up MV was posted on platforms, contrary to expectations, the public expressed disappointment and gave many comments on YG's lack of explosive rookie debut. The song was considered lacking in climax and unimpressive, BABYMONSTER was like "Treasure's female version".

The image and concept of MV Batter Up even caused controversy because it looked like a patchwork version of BLACKPINK - 2NE1. Knet said that YG did not take care of the new girl group at all, preparing products hastily and superficially. On forums there is also information spreading that YG does not have a visual director for this project.

One of the first distinctive features is the YG "branded" way of filming and editing. The Hip-hop quality in Batter Up is highlighted through a gorgeous set setting, using boxy shapes and contrasting colors. All have been applied to 2NE1 - BLACKPINK.

Therefore, the song temporarily did not perform well on Korean music charts. Batter Up didn't even enter the Melon chart. Meanwhile, BLACKPINK, who just debuted, is already dominating the digital music scene.

BABYMONSTER was promoted as a "future music group", the next generation of BLACKPINK or a "game changer" but debuted with a product copied from the company's own existing resources. Not being able to shape their own brand from their debut product will have a negative impact on the group's long-term career in the future.

Talking about BLACKPINK, the group debuted and expanded its market abroad. They became the best girl group in both reputation and achievements. Starting with the debut single SQUARE ONE including 2 title songs Whistle and Boombayah, BLACKPINK continues to conquer the audience with Playing with Fire, As If It's Your Last, DDU-DU DDU-DU, Kill This Love or Shut Down.

According to Newsen, BLACKPINK has rocked the charts with each song release, proving they are a global phenomenon. The group also set a record as the Kpop girl group attracting the largest audience on the tour (1.8 million).

BABYMONSTER ended 2024 with a miserable loss, the glory belongs to Rosé, aespa, ILLIT Trí Nhi14:24:35 31/12/20242024 ended with the bustling activities of many Kpop artists, from group activities to solo products. Among them, many names achieved Perfect All-Kill achievements. Despite having a blockbuster product, YG's rookie - BABYMONSTER was absent.