YG "broke their promise" not to let BLACKPINK comeback, invested hundreds of billions in BABY MONSTER?

BLACKPINK after renewing the group contract with YG, fans are looking forward to the comeback activities of the 4 girls in 2024. However, there are sources saying that this is difficult to do because of YG's decline. .

Korean media reported that due to the uncertainty of Blackpink's group activities, Daeshin Securities (Korea) securities company adjusted the stock price for YG Entertainment on January 22, from 90,000 won to 65,000 won. won.

According to the company's prediction, YG's revenue will inevitably continue to decline in 2024. However, Daeshin Securities still maintains its "buy investment recommendation" - with specific evidence of reasonable expectations. coming from new YG artists.

In the fourth quarter of last year, YG estimated revenue decreased by 28.8% over the same period last year, up to 890 billion won. Operating profit is estimated at 61 billion won, down 60.9%.

YG's declining performance is said to be due to the artists' lack of activities and information related to Blackpink's contract renewal. Accordingly, the cost of the contract re-signing group will be recorded as a quarterly fixed cost throughout the contract period.

This year is predicted to be the most challenging period for YG. Even though Blackpink renewed its contract related to group activities, which had the most significant impact on revenue, it is still difficult to predict whether there will actually be group activities this year.

Therefore, uncertainty about YG's performance in 2024 remains significant, and from a conservative perspective, a decline in earnings is inevitable. However, according to the media, the new rookie group - BabyMonster can help YG restore its low stock price over the past time.

In fact, BabyMonster has recorded a large fan base since before its debut, in addition, it also benefits from the fan effect created by Blackpink. According to media, the "key" now lies in whether BabyMonster will develop or not.

According to Korean media, on January 23, YG Entertainment revealed that Mr. Yang Hyun Suk (founder of YG) bought 461,940 shares of the company at an average price of 43,305 won per share, total value. 20 billion won. This transaction increased Yang Hyun Suk's ownership ratio in the company from 16.8% to 19.3%.

This significant investment reflects Mr. Yang Hyun Suk's continuous dedication to the company's development and plans for the coming year. Through purchasing this stock, he aims to increase shareholder value and prepare for YG Entertainment's upcoming developments.

Baby Monster - the girl group that has attracted fans around the world since their debut, will release their first mini-album on April 1, after releasing their second new song on February 1. YG Entertainment is committed to accelerating Baby Monster's domestic and international activities with a clearly defined roadmap.

A YG Entertainment executive said, "Our goal is to introduce at least one new group this year by launching a project to identify and nurture global talent through auditions." locally, not only domestically but also abroad."

This person also emphasized: "In the coming year, we will seek to establish new growth drivers through diverse artist activities and target the global market to continuously enhance shareholder value. The purchase of executive producer Yang Hyun Suk's shares marks the beginning of our collective determination."

BLACKPINK member "hit big" when working solo, YG lost "the goose that laid golden eggs" Thiên Di10:36:08 22/01/2024After leaving YG, BLACKPINK members are actively working with individual schedules. It can be said that YG's growth in recent years has largely relied on the four Black Girls.