BLACKPINK's world tour meets its rival, TWICE just 'came back' and made waves in Korean newspapers?

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This weekend saw a rare clash on the Vietnamese YouTube front when the two top Kpop girl groups, BlackPink and Twice , both returned. Meanwhile, Phuong My Chi also created great pressure with a series of trend-leading products.
After 2 years and 8 months of silence with the full lineup, BlackPink released the single Jump on July 11, the first product marking a new phase of activity after speculation about the group's future. Meanwhile, Twice also chose the right day to release their fourth studio album, This is for, ending nearly four years of absence without releasing a full album.
Despite having many outstanding individual activities, both groups need a product that is strong enough to affirm their position in the context of Kpop's generational transition. The comeback is also a competition between two names that have worked together to shape the 3rd generation Hallyu wave.
In Vietnam, a market with a large Kpop fan community, BlackPink's products always dominate in terms of views and popularity. From group activities to individual activities, BlackPink's name has repeatedly maintained the top 1 position on YouTube Vietnam, something that Twice has not been able to do regularly in the past few years. However, this is also the reason why Twice's fans have more motivation to "race", creating fierce competition on the trending charts.
Not just a playground for Kpop
Not only Kpop, the Vietnamese music market also has names ready to challenge the top trending position. First is Phuong My Chi, who just made a splash in China when participating in the program Sing! Asia 2025 . Her performance of Bong phu hoa previously caused a "storm" on social networks, topping the top trending YouTube Vietnam.
On July 11, Sing! Asia entered the Semi-Final 1, Phuong My Chi was rumored to perform the song Vu Co Co Anh. The audience commented that this was not a song that showed off outstanding vocal techniques, but it was a choice with a strong entertainment value - an important factor in spreading quickly on digital platforms.
Strong support from Vietnamese audiences, combined with international media effects, is turning the "folk song girl" into an unpredictable factor in this week's trend race.
Vietnamese representative Phuong My Chi is showing that the domestic market is fully capable of competing directly with international products, not only in terms of views but also in terms of media effects. The proof is that many international audiences from the US to Korea have shared their reactions on social networks and received many positive responses.
With meticulous investment in each performance from song selection, arrangement to performance image, Phuong My Chi shows a mature musical mindset and stage presence rarely seen in a young artist. She does not hesitate to bring Vietnamese folk music to the world, confidently expressing the national cultural identity with a modern, creative spirit.
It is this blend of tradition and modernity that has helped Phuong My Chi score points with international friends. Many audiences at the show expressed surprise and delight at hearing Vietnamese music for the first time through an emotional and profound voice. On social networks, her images and performances are continuously shared widely, attracting the attention of audiences from many countries in the region.
Not only did this trip create an audience effect, it also helped Phuong My Chi expand her connections with many international artists and music experts, laying the foundation for future collaborations. This is a valuable opportunity for her to approach a professional international art environment, while also improving herself in her upcoming musical journey.
Phuong My Chi's "big victory" at Sing! Asia 2025 is not simply a title or fame, but also an important turning point marking the maturity and ability to reach out of a young singer passionate about Vietnamese music.
BLACKPINK released the JUMP teaser, set the release date, declared war on the opponent who has expired Nguyễn Tuyết21:47:16 08/07/2025On the morning of July 8, the Korean music industry suddenly became hotter than ever when YG Entertainment officially released the teaser for BLACKPINK's JUMP MV, and set the release date.
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