BLACKPINK caused a heated controversy for harming BABYMONSTER, YG took actions that made fans angry

It's been more than 2 weeks since YG officially released BABYMONSTER. A series of mixed opinions "surrounded" the 6 rookie girls because their debut was constantly being compared to BLACKPINK.

Rookie YG pursues music and image like the "F2 generation" of global gir.l groups. Even though they come from an entertainment empire, BABYMONSTER's domestic achievements are being "far behind" by other gir.l groups at the same time because of their unique way of promoting.

In Korea, music groups often participate in music shows and actively release content to increase their spread. Even though fans continuously "booed", BABYMONSTER was still "hidden" and completely absent from stages even though they had released their debut product. Responding to this issue, YG once said that they have not yet arranged a promotion schedule for the new gir.l group because of the en.d of the year. A series of comments point out that the company is wasting the talents of the 6 girls.

However, in terms of international achievements, BABYMONSTER is receiving positive signals by holding YouTube and Spotify records. Within ten days of its debut, Batter Up surpassed 10 million streams, setting a new record for the fastest gir.l group debut song to reach this milestone in Kpop. MV Batter Up received more than 22.5 million views on the first day of release, setting a record for a debut MV with the most views in 24 hours. Currently, BABYMONSTER's MV has surpassed 86.77 million views, getting very close to the 100 million milestone in just the first 15 days.

Topics about BABYMONSTER attract the attention of netizens. YG maintains the TikTok channel and lets the 6 rookies interact with fans through content on multiple social media platforms.

BABYMONSTER's outstanding popularity is predicted by Billboard as a "global music trend". Batter Up entered the Global Billboard chart (Excluding the US) at #49 and ranked #5 on the World Digital Songs Chart.

Looking at BABYMONSTER's actual data, industry insiders speculate that restricting rookies from participating in music shows is likely one of YG's outreach strategies. BABYMONSTER only interacts with fans and the public through videos prepared by the company or managed platforms. People will constantly ask the question "When will BABYMONSTER perform live?". This increases curiosity, helping the official appearance of the 6 members attract all the attention.

It is not difficult to recognize the familiar strategy used with BLACKPINK. During 7 years of operation, BLACKPINK released a small amount of products, took a long break, and rarely participated in reality shows. Contrary to concerns that their name would be affected, BLACKPINK has proven the opposite. Each of the group's comebacks creates a global media "explosion".

In particular, during the period from the first album The Album (2020) to Born Pink (2022) , every "hint" about BLACKPINK's group comeback was a top topic of interest. The more "hungry for music", the more hungry and excited BLINKs are when the 4 girls return. Accordingly, the majority will also be swept away by the "FOMO effect", unable to miss released products, maintaining their hotness and top achievements.

But, this strategy is a "double-edged sword". To do what BLACKPINK does, you must build a strong enough loyal fan community. In the first two years, BLACKPINK also promoted like most Kpop, with a series of domestic and foreign stages. Not to mention, BLACKPINK is also extremely successful in the fashion industry, helping the group, even without a comeback, continuously appear on top magazine covers and have global coverage through campaigns of luxury fashion houses.

BABYMONSTER is a rookie and doesn't have a large fan base yet. If YG cannot maintain product quality and individual charm for the members, not going on shows will lead to the risk of "more harm than good", causing the public to forget the group.

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