BLACKPINK has just "disbanded" from YG, has JYP's ITZY revealed their ambition to become a "tycoon"?

Recently, ITZY officially released the title song Untouchable and the album Born to Be . Right from the first promotional images, JYP's 4th generation girl group caused controversy because the 4-member lineup reminded them of BLACKPINK and aespa.

Despite the absence of main vocal Lia, ITZY still took the risk to release an album and prepare for a world tour. During the press meeting to introduce Untouchable, the members revealed the group's situation when Lia was temporarily suspending activities due to health reasons.

Leader Yeji thinks positively about the 4 girls' comeback: "It's the beginning of the year and I'm very happy with this positive start. Please look forward to the memorable moments we have prepared in the album Born to Be Please" . Yeji also mentioned Lia's temporary hiatus: "Lia always supports us. She said she would closely monitor this promotion. With Lia's support, we will do our best to show show a better version when she returns."

Besides, Chaeryeong emphasized: "To minimize Lia's absence, we are making more efforts to prepare for the upcoming world tour." Accordingly, ITZY will conduct a world tour after promoting the album. However, the lack of a main vocalist makes people worry about the JYP girl group's ability to control the stage. Untouchable's comeback also brought in many mixed opinions because the series of visuals were said to be "exact copies" of BLACKPINK.

Intentionally letting ITZY promote with 4 members, JYP was also criticized for lacking consideration and creativity in building the concept. In a strong warrior style, ITZY completely repeats the "iconic" looks BLACKPINK has done. Not to mention, in some images, ITZY's lineup causes confusion because it resembles aespa. These controversies have arisen since the time JYP teased ITZY's Born to Be comeback.

If they continue to tour with this lineup, there will be an even greater risk of pushing ITZY into the same rut as other girl groups. On social networks, many viewers harshly commented that JYP seemed to be trying to "follow" BLACKPINK to the end.

In addition, many people feel regret for ITZY's golden age. Once a pioneering female group of generation, color, and strong musical personality. ITZY's 5-member squad is highly appreciated for combining the members' skills. Therefore, what fans want most is for Lia to return to work soon.

ITZY is increasingly losing form. In recent years, their achievements have been "lackluster" when compared to junior female groups. The latest Untouchable MV only earned more than 2.5 million views after 1 day of release, a very disappointing number.

As for BLACKPINK, after a long period of negotiations, in the end the 4 members only maintained group activities at YG Entertainment, remaining autonomous in their individual activities. This was the beginning of the "separate and together" way of working. There have been cases of several band members leaving the company, but there has never been a precedent for a band with all 4 members separating like BLACKPINK. Therefore, SPOTV News believes that this is an experimental step in Kpop, which can explode like fireworks or be as risky as playing with fire.

Many comments expressed concern about this method of operation. The freedom of individual members to engage in individual activities can cause their images to gradually become in conflict with each other and different from the image the group is aiming for.

Korean news site commented that BLACKPINK needs to exist for a long time for Kpop to continue to influence the world. If group activities are affected by the members' personal activities, it is a sad loss for Kpop.

Although the results of BLACKPINK's activities are unclear, SPOTV News still has high hopes for the members' bright future. If the members agree and do not let their schedules conflict, the fear of BLACKPINK neglecting group activities will become a useless worry.

BLACKPINK has been carefully invested in by YG since its debut, has slowly risen and become one of the two most famous groups in Kpop (next to BTS). There are values and philosophies that have been formed while working with YG for nearly 10 years, so the members will not easily destroy their reputation. BLACKPINK's position is much higher than before, so SPOTV News believes that the members' group contract with YG also has terms that suit the wishes of both parties.

BLACKPINK chính thức thông báo tin vui cực khủng đến fan, giới trẻ muốn bùng nổ Xuka16:48:57 26/12/2023Mới đây, YG Entertainment thông báo BLACKPINK sẽ tổ chức một buổi concert thực tế ảo mang tên BLACKPINK: A VR Encore vào 26/12 tới. Buổi hoà nhạc này sẽ được thiết kế riêng giống như sân khấu đặc biệt của nhóm tại Seoul