BLACKPINK makes fans worried, is there a problem with their personal exclusive contract?

Recently, fans of the four Blackpink girls seemed to be "entertained" with extremely "hot" information. Lisa released a cover video of the song "My Only Wish" by Britney Spears, as a Christmas gift for fans.

These are poetic footage taken by Lisa back in Paris (France). The video has now attracted nearly 4 million views on YouTube.

The song marks a change in the musical style of Lisa, who is known for her strong style and familiar raps. "Christmas gift for my Blinks... Have a nice holiday. amazing," Lisa shared before releasing the cover and posting it on her YouTube channel.

In addition, Blackpink also revealed big plans for the period after Christmas. They will present a virtual reality concert called "Blackpink: A VR Encore", which will be broadcast online on December 26. .

The third "hot" news from Blackpink appeared before Christmas when Jennie, one of the talented members of the group, announced that she would launch her own label and company called OA in the new year.

However, in contrast to the enthusiasm of the fans, the quiet reactions of the remaining 3 Blackpink members caught attention. The fact that Lisa, Rose, and Jisoo did not interact with Jennie's post raises many questions about the family-like solidarity they often share. While Jennie Kim announced she was promoted to CEO, Lisa posted photos of spending Christmas in France, Rose showed off photos taken with Christmas gifts and a puppy. Jisoo also updated social networks with photos wearing horn headbands and bold Christmas outfits.

Jennie's decision to open her own company attracted special attention from Korean media. Recently, the Business Post news site revealed the latest information about the personal contract between Blackpink and YG. Accordingly, there are concerns that the individual exclusive contract between YG and Blackpink members is facing difficulties. There is even a risk that group activities will be affected.

Business Post said that on December 26, information from the entertainment industry showed that Jennie's opening a company had a significant impact on the exclusive personal contracts that YG Entertainment set for all members.

Korean media predict that Lisa and Jisoo may also establish personal companies in the future. In addition, there are predictions that the effectiveness of the exclusive contract announced on December 6 may not be as "strong" as expected.

This issue becomes important because YG Entertainment depends heavily on the activities of Blackpink, the leading artist group that brings revenue to the company. According to Hyundai Motor Securities, YG Entertainment's revenue related to Blackpink is expected to account for 63-75%, while the proportion of operating profit is more than 85% by 2023.

Kim Hyeon Yong, a researcher at Hyundai Motor Securities, shared the view that, even if the exclusive contract is extended to the entire group, a decrease in operating performance is inevitable if each member's individual contract is extended. members cannot sign.

"If individual contracts are renewed for all 4 members, revenue related to Blackpink can be maintained at 70-80%. However, if it is lower, revenue can decrease significantly, even down to below 50%. This will be understood as a big negative news," Mr. Kim Hyeon Yong expressed. It can be said that when each member's management company changes, the frequency of Blackpink's activities may also decrease. This is because when participating in individual activities, members will spend more time on other activities such as acting and entertainment.

BLACKPINK did not sign a personal contract, there was a risk of disbandment, YG also gave up Mưa17:02:39 30/12/2023On December 4, the company confirmed that it would renew the exclusive contract to exploit the group's activities based on deep trust. Blackpink is expected to release new albums and hold a large-scale tour.