BLACKPINK defeated BTS in a flash even though they haven't come back yet, netizens are arguing

Recently, the November brand value rankings have created a heated debate as Blackpink and BTS took turns taking the top positions. A debate about the true value of each group in the modern music industry. Who is the ruler?

There is no denying that Blackpink is currently one of the most prominent groups in the global entertainment industry. With a total score of 11,354,100, this girl group not only dominates in Korea but also shines strongly in international markets. Blackpink's commercial strategy is very clear and focuses heavily on collaborating with high-end international brands, from fashion labels to luxury brands. This helps them not only gain popularity in music but also become a symbol of luxury and class.

Blackpink also knows how to maintain a strong connection with fans through social media platforms and creative media campaigns. Their music products are not only entertainment products but also works of art that promote their image and brand, thereby contributing to creating outstanding brand value. Blackpink's appearance at global music events and commercial campaigns helps the group always maintain the No. 1 position in the brand value rankings.

However, is Blackpink really "worthy" of this leading position, when many opinions say that the group's brand value is only built thanks to strong commercial strategies and not necessarily from real musical contributions?

Despite being ranked behind Blackpink, BTS has maintained a strong influence over the years, with a total score of 6,168,299. Not only outstanding in terms of music, BTS is also a leading group in social campaigns and community activities, a factor rarely seen in other artists in the K-pop entertainment industry. Campaigns such as "Love Myself" against child abuse and community support programs have made BTS loved not only for their music but also for the profound messages the group brings to society.

BTS is different in that they not only consider music as a means of entertainment, but also as a tool to convey human values and create a great influence on young people. BTS's strong connection with the fan community ( ARMY) and activities such as meeting fans and interacting on social networks have helped the group maintain a sustainable brand value. They have not only created popularity but also a social movement, a global phenomenon.

However, despite BTS’s widespread social recognition and loyal fan base, many argue that the group lacks the appeal of strong commercial strategies like Blackpink. Are community activities and social messaging enough to maintain BTS’s position in the brand value rankings, or is it their strong marketing and promotional strategies that are the deciding factor?

Although Blackpink has a higher total score than BTS in the rankings, the big question is whether this difference truly reflects the strength and brand value of both groups? Blackpink, with its strategy of making good use of commercial activities, brand promotion and collaboration with famous brands, can be considered a representative of K-pop's success in the international market. However, is this prominence based solely on economic factors and promotional campaigns, or does it really come from the group's musical ability and influence?

Meanwhile, BTS may not be as strong in commercial strategies as Blackpink, but their brand value comes from building a humane image and sincere connection with the fan community. However, can BTS maintain their position in the rankings if they only rely on social value, without strong commercial strategies?

The debate between Blackpink and BTS is not just about the scores, but also a bigger question about the true value of an artist in the modern entertainment industry. Should brand value be based solely on commercial numbers, or should factors such as social influence and connection with fans also be considered?

The battle between Blackpink and BTS in the November brand reputation rankings by the Korea Brand Reputation Research Institute is sure to continue to be controversial. While Blackpink has the upper hand in terms of commerciality and brand promotion, BTS wins in terms of social influence and fan connection.

Ultimately, this controversy not only reflects the differences in each group's branding strategies, but also serves as a lesson in how artists can build brand equity in a competitive industry.

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