BLACKPINK's Jennie "cu.t her own hand playing with a knife", lost fans, and had unsold shows just because of "plagiarism"?

Jennie ( BLACKPINK) is facing many challenges in promoting her first solo album " RUBY". Although there have been certain signs of success, Jennie has to face many difficulties in both maintaining her appeal and pressure from public opinion.

On January 22, 2025, Jennie suddenly released the trailer for the album RUBY, revealin.g 5 impressive images and announcing that the album would be released on March 7. The album RUBY includes 15 songs, including 6 collaborations with international artists. This information immediately caused a stir in the fan community, and Jennie continued to launch grand promotional plans with a 4-night tour in Los Angeles, New York and Korea.

Jennie continued to attract attention by continuously releasing MVs in a short period of time. First was ZEN, a pure rap song with a feminist message, directed by Cho Gi-seok, featuring 7 different concepts and impressive visual effects. Then, on January 28, 2025, Love Hangover was released, bringing a gentle, romantic atmosphere, telling the story of a bitter relationship. However, the audience's reception of these products was not as expected.

Despite Jennie's heavy investment in each product, the achievements of these songs did not achieve the explosive results expected. Love Hangover debuted at a modest ranking on Korean music charts and quickly fell out of the top 100 of MelOn, the largest music listening platform in Korea. On international platforms, Love Hangover also had difficulty attracting listeners, taking only two days to reach 10 million views on YouTube, compared to the outstanding achievements of Mantra before.

In addition, although the MV ZEN impressed the audience with its visuals, this song was not released on a digital music platform, making it unable to make a strong breakthrough. Previously, Mantra, although having certain success in both domestic and international markets, Jennie could not maintain her position when faced with the explosion of other BLACKPINK members.

Not only facing a decline in her musical achievements, Jennie also had to endur.e sideline scandals. One of the problems that gave her a headache was the suspicion of "borrowing ideas" in her music products. The MV ZEN was condemned for its similarity to the MV Howling by gir.l group XG, while Love Hangover was accuse.d of copying the idea from Jung Kook's Seven. Although these suspicions were dismissed by fans, this still affected Jennie's image in the public eye.

Another big story was the ticket sales for the RUBY album promotions in Los Angeles. Although Jennie initially announced only one show, she later added another, but ticket sales were slow. This made many people doubt Jennie’s appeal in the US, even though she is still one of the most popular K-pop idols.

With the simultaneous debut of many famous artists at the same time, Jennie is facing a tough battle. Lady Gaga will release the album MAYHEM on the same day, March 7, while G-Dragon also plans to release the album Ãœbermensch at the end of February. In addition, the return of BLACKPINK members like Lisa and Jisoo also makes the music scene even more tense.

Jennie isn't without hope, however. RUBY still has 12 unreleased tracks, and she continues to collaborate with big names like Dua Lipa and Kali Uchis. The upcoming tracks could open up a new direction and bring explosive results to her career.

Despite the difficulties she encountered while promoting her album RUBY, Jennie can still confidently look to the future. She is still one of the biggest names in the K-pop industry, and with her relentless efforts, no one can predict what will happen next.

Jennie "úp sọt" fan bằng MV mới: Vừa đẹp "hú hồn" vừa khuấy đảo Kpop cực mạnh? Nguyễn Khanh10:50:10 26/01/2025Vào ngày 25/1/2025, Jennie bất ngờ ra mắt MV ZEN mà không báo trước, khiến cộng đồng fan Kpop và người hâm mộ quốc tế phải ngỡ ngàng. MV này tạo ra một cơn sốt lớn trên mạng xã hội, tất cả đều phấn khích về sản phẩm đỉnh cao của cô.