Coin cheesecakes are officially "out of fashion", shops are massively closing and machines are being liquidated

Not long after its popularity, cheese coin cakes are now out of fashion. Young people are no longer excited about this snack. Many cheese coin bakery places have had to close and liquidate their machinery.

Since the beginning of September, cheese coin cakes quickly caused a fever in the market. Cake stalls are springing up like mushrooms. Throughout the route, it is not difficult to see customers still having to line up and wait for hours to enjoy this "hot trend" cake.

However, "blooming early in the morning, fading late at night", this fever only emerged for a while and was quickly forgotten, leaving the "halo" to other dishes. Nowadays, cheese coin cakes are out of fashion. Young people are no longer excited about this snack. Since more than half a month ago, many cheese coin cake places have had to close.

To recover capital, small places or sellers continue to liquidate these coin cheese making machines on groups specializing in buying and selling liquidated goods on social networks.

According to sources from Phap Luat newspaper, a cheese coin cake seller said that for many days he has continuously posted information about liquidating the coin cake making machine (gas-powered type) for 2 million VND, giving away Comes with a box containing more than 1,000 cakes. It's been more than a week now but it still hasn't sold, even though it was advertised at a loss of half the price.

Specifically, this person said: "Currently, cheese coin cakes are no longer selling as well as before. I have recovered my capital so I am selling some machines to change the business model."

Many other posts are also taking advantage of the liquidation of coin machines with attractive ads such as "liquidate the machine and get a cart free", "buy the machine and get powder free", or liquidate at 50% - 60% cheaper prices. % compared to the original price.

Citing news from Nguoi Lao Dong newspaper, a person "following the trend" following this business model said he had to spend at least 20 million VND, including a toaster worth 7 million VND, ingredients, recipes and baking carts. Mobile cake is about 13 million VND.

"Seeing that there were so many customers buying coin cakes, I took the risk to buy things to sell. The first few days there were so many customers, I just had to pull out my cart and people would line up to buy them. Back then, I earned about a few hundred thousand dong a day. Right now it's very lonely, I sit all day and only get a few people to buy, I've lost investment so I'll wait a few more days and see what happens," Mr. Hoang said sadly.

Not only in the Ho Chi Minh City area, in Hanoi and Binh Duong, many people are also posting for sale, for people in other provincial areas who want to buy. Most liquidation prices range from 1.8 - 2.5 million VND/machine, depending on the type of machine using gas or electricity. Meanwhile, ingredients such as flour, cheese, and coin cake bags are also liquidated by many businesses, at quite cheap prices.

Another dish that is "making waves" is custard-apple tea. More than 6 months ago, this drink was sought after by many young people, some were even so curious that they drove a motorbike to Long An just to buy a cup of custard-apple tea due to the "hotness" of the shop.

At that time, the price of soursop increased to 130,000 VND/kg, while previously it was only 40,000 VND/kg. To date, many beverage businesses still have this type of tea on their menus, but very few people order it. Mobile stalls that previously only sold this type of tea have had to continuously close.

Currently, "hand-pounded lemon tea" originating from China continues to become a widely searched keyword on social networks. In Ho Chi Minh City, the "hotness" of this dish emerged very quickly and soon cooled down. Compared to when it first emerged, instead of customers having to stand in line, jostle and wait for nearly an hour, now people can easily buy more.

Commenting on the fact that hot trend items "bloom early and fade late", Mr. Nguyen Duc Nhat Thuan said that trending products often come from their uniqueness and communication power. However, these dishes often do not meet the prerequisites in food such as quality of input materials, production process, food hygiene and safety, price and market. Therefore, diners often only experience it once and do not intend to try it many times.

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