'Tearing the blind bag' consumes dozens of garlic, the Labubu, Bab.y Three trend is emotional consumption?

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After the recent Bab.y Tree craze, young people are flocking to hunt for the lifeless toy from Japan. Social networks are constantly filled with videos of Smiski 'unboxing', making many people confused and questioning the thinking of young people when pouring mone.y into a useless toy.
Smiski is known as a line of small character models with simple but impressive designs. Smiski's characteristic is the ability to glow in the dark, making them surprising and interesting every night. Smiski has two main colors: light blue and light green.
This toy was created by Dreams, a famous company in Japan. Smiski's way of selling is also very special, they are distributed in the form of blind boxes. This means that the buyer will not know what model is inside the box until they open it.
The average price of a box ranges from 200,000 to 300,000 VND depending on the size, the price is considered quite reasonable for a curious and collectible product. Smiski has appeared in Vietnam since mid-2024 but is still extremely ho.t at the moment. Smiski collections with many shapes are continuously launched on the market. To own this item, people can buy it at bookstores or on e-commerce platforms.
The special feature of Smiski is not its elaborate or complicated appearance like many other art toy lines. This small toy wins the hearts of young people thanks to its cartoonish shape and expression.
These character models are inspired by people's daily activities. Each Smiski has a typical pose such as doing exercise, working hard, or relaxing while sleeping. It is this closeness that helps Smiski easily conquer the hearts of young people, from students to working people.
Smiski is not just a toy, but also a highlight for living space, and an interesting and unique collectible.
It is easy to come across images and videos of Smiski on Facebook, Insta or TikTok. Young people not only enjoy showin.g of.f their Smiski collections but also create unique and creative ways to decorate them. "Unboxing" videos attract a lot of views and become an indispensable part of many people's journey of experiencing and collecting Smiski.
The âblind bagâ distribution style adds to the appeal of Smiski by creating a sense of suspense and curiosity for buyers. Not knowing what model they will receive until they open the box stirs up curiosity, leading many to buy more than one box to have the chance to collect the entire set.
Many content creators "caught the trend" and made the Smiski fever even "hotter". Their Smiski unboxing videos received tens of thousands, hundreds of thousands of interactions and comments.
But the appeal of Smiski does not stop at "unboxing". Many players have also created another trend of "building a house" for Smiski themselves, not only to admire the fun and adorable models but also to enjoy a slow life while assembling a small house for their Smiski. TikToker Chau Kha Di even built a whole "village" of Smiski.
Many young people say that this is an interesting and relaxing experience, helping players temporarily escape the pressures of a busy, rushed life.
This is not a new toy that has caused a fever, before that there was the Bab.y Three and Labubu series that made young people go crazy hunting. The common point of these items is the sky-high price. It makes many people wonder if these items are really necessary in daily life. A typical example is the incident of the previous Bab.y Three batch flooding into Vietnam. When the price was inflated along with the propaganda of sensitive images related to politics.
The hunt for trendy items is no longer a normal state of affairs, but rather raises complex psychological phenomena among young people. From a psychological perspective, this phenomenon evokes stimulating mechanisms such as the uncertain rewar.d effect and the "near miss" psychology, while from a social perspective, it reflects the tendency toward impulsive consumption, competition, and dependence on short-term satisfaction.
Besides the positive effects such as creating a sense of excitement, the "blind bag tearing" trend also poses difficult problems such as shopping behavior disorder, financial waste and negative impact on the environment.
Bab.y Three vs Labubu: The toy market is overturned, who will be wiped out? Khanh Phạm07:10:48 18/12/2024The toy market in Vietnam is currently witnessing the strong rise of two adorable characters: Bab.y Three and Labubu. The race between these two products is getting fiercer, especially when Bab.y Three begins to surpass Labubu in some aspects...
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