The case of posting a map with false sovereignty: Yody "blames" the media team, Grab announced unexpectedly

To celebrate her 9th birthday, Yody - a fashion brand has posted a video and image of a map design of Vietnam without two archipelagos of Hoang Sa and Truong Sa. Immediately, the video was reacted by public opinion, even some opinions demanded a boycott. Before this incident, the company has just issued an apology for the incident.

Specifically, according to the content of Yody's announcement, after receiving feedback, the company said that it had immediately reviewed all relevant content and admitted that the above-mentioned omission had occurred in a transmission video. message to thank consumers on the occasion of the 9th birthday celebration.

The cause of the error occurred due to the negligence of the media department in the process of processing images and censoring the content of the video: "As a Vietnamese enterprise, founded by Vietnamese people, we are very aware that This error is inexcusable. Therefore, we would like to seriously listen to all feedbacks and suggestions from the press agencies, media organizations, with the spirit of prayer to correct mistakes and avoid them. repeat the same mistakes in the future. At the same time, we have revised and adjusted all relevant content on the media channels. this incident," Yody announced.

It is known that Yody is a fashion startup, headquartered in Hai Duong, whose main business is retailing apparel, footwear, leather and imitation leather goods in specialized stores.

According to the latest registered content in October 2022, Yody has a charter capital of 452 billion VND. Yody's founder is Nguyen Viet H. Mr. H. is also the CEO and legal representative of Yody.

After 9 years of being on the market, Yody now has more than 230 stores in 52 provinces and cities nationwide. The products of this brand have a fairly simple design, are popular with the price of several hundred thousand - more than 1 million dong, so they are popular with the office and sports circles.

Before the media incident, Yody was known as a fashion brand that was very focused on promoting advertising campaigns. The brand's fanpage currently has more than 1 million likes, more than 200,000 followers on TikTok with some videos over million views.

Even in 2021, CEO Yody went Livestream with the whole family. After more than 90 minutes of sharing, Yody has gained a total reach of 2 million people, more than 51,000 shares, 6.8 thousand likes and 7.5 thousand comments. 1021 orders were received, total sales of over 500 million (calculated during the livestream).

Not only that, this fashion brand is not afraid to spend money to invite famous artists like Dong Nhi - Ong Cao Thang, Nha Phuong, Truong Giang, actors Hong Diem, Viet Anh to promote their products.

After getting into trouble, Yody's fanpage had to lock the comment section because users were angry.

A day earlier, the G technology car booking application also had to apologize to users for using a map containing false information about Vietnam's sovereignty in the East Sea when an entity is shown in Chinese or English. English.

Users discovered that the map of G's application in Vietnam also showed false information about Vietnam's sovereignty in the East Sea. Specifically, for the Truong Sa archipelago, in addition to a few entity names such as Son Ca, Sinh Ton ... which are shown in Vietnamese, the names of other entities are shown in Chinese and English.

Mischief Reef under Vietnam's sovereignty is not shown in Vietnamese but only in English and Chinese. Meanwhile, the map on G also shows Fiery Cross Reef belonging to Vietnam's sovereignty as "Nansha District" or "Nam Sa district".

A representative of Grab Vietnam said that he has received feedback around the display of maps on the application and is actively working with a map supplier to handle it.

"This is completely unrelated to Grab's respect for the country and people of Vietnam. We take comments very seriously and sincerely apologize for concerns that may arise. Grab Vietnam is committed to a long-term commitment to the Vietnamese market and always wants to contribute more to the country's socio-economic development," said a representative of Grab Vietnam.

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