Ms. Tuyet Diamond, from a huge "snack empire", now "running around with her goods", shocking past revealed

Before its dissolution, Eat With Mrs. Tuyet was known as the operator of the TikTok channel "Eat With Mrs. Tuyet". The main character of the channel is Mrs. Do Thi Tuyet, often affectionately called "Mrs. Tuyet".

She built the image of an older woman who impressed with her friendly and simple speaking style in cooking, eating and livestream sales videos.

Before owning a huge "snack empire", Ms. Tuyet had a poor life. Ms. Tuyet is a genuine farmer in Thai Nguyen whose main job is farming or growing tea. To take care of her family's economy, Ms. Tuyet also did all kinds of jobs from janitor, to scrap collector, house cleaning,... She and her husband had to borrow mone.y from the bank, a debt of up to 350 million VND to repair the house, treat illnesses, and start a business by raising livestock.

By the end of 2020, Ms. Tuyet's son, Nguyen Minh Truong - owner of the YouTube channel NMT Vlog with more than 1M followers, started to invite his mother to join in creating content. Initially, Ms. Tuyet was extremely self-conscious because she considered herself a rustic farmer, had no appearance, and did not know what to say in front of the camera. However, it was Ms. Tuyet's honesty and everyday life that made the clips with her son start to go viral. Ms. Tuyet's whole family started to change their lives from here.

Gradually, Ms. Tuyet Diamond became a phenomenon on social networks, loved by many young people. Although she did not disclose her income, there was a time when the booking price of Ms. Tuyet's son's NMT Vlogs channel was up to about 60 million VND. In addition, Minh Truong once revealed that his income tax payment was about 200 million VND. That is enough to prove how huge Ms. Tuyet's son's income is.

After the success of her daily life videos, Ms. Tuyet and her son continued to "invade" TikTok and develop their snack business. Eating with Ms. Tuyet was once one of the brands with the most impressive number of purchases on TikTok.

However, Ms. Tuyet's snack brand has been involved in many controversies. Typically, in early 2025, the social networking platform TikTok appeared a clip accusing a product of the brand "Eat with Ms. Tuyet" of having unusual points.

According to the posted clip, the boneless chicken feet product of Mrs. Tuyet, printed with the brand logo of An cung Ba Tuyet, has a production date of July 9, 2025 and an expiration date of October 8, 2025, while the current time is only March 2025. This makes many consumers confused and worried about the production process, the safety control process of this product in particular and other products of this snack brand in general.

In March 2024, a consumer also posted a video about discovering a "strange creature" in a snack of this brand. Accordingly, a long, black "strange object" was mixed in with the dish. Because it was processed, the user did not know what this "strange object" was.

The incident caused a stir on MHX, and Ms. Tuyet later asked for a sample of the food to be tested. However, because the customer had destroyed it, Ms. Tuyet herself had an answer just by looking at the images in the video.

Soon after, several other incidents related to products called Snacking with Mrs. Tuyet were discovered. Specifically, chicken feet with red bones and strange odors, and foreign objects in buttermilk chicken thigh snacks.

Such consecutive incidents have made netizens question the safety of the products and the label control process of the brand An Cung Ba Tuyet. Because each product of this brand has sales of up to hundreds of thousands (counting only on TikTok Shop, not counting other e-commerce platforms and other sales channels), in case of not ensuring food safety and hygiene, it will affect many consumers.

However, many people also believe that the issue needs to be viewed more objectively in the context of many counterfeit products, including those of An Cung Ba Tuyet. For example, on June 12, Market Management Team No. 9 - Thanh Hoa Market Management Department destroyed nearly 2,000 packages of counterfeit "Ba Tuyet Spicy Toothpicks" chips and fined a local business household VND10 million for selling counterfeit goods.

Recently, information from the National Business Registration Portal said that An Cung Ba Tuyet Trading and Service Joint Stock Company, headquartered in An Khanh Commune, Hoai Duc District, Hanoi, has just officially completed the dissolution procedures. The business registration agency has updated the legal status of the facility. The incident is causing a stir on social networks.

Regarding the reason for dissolution, after a period of operation, the company could not find a market, business activities encountered many difficulties, so there was no longer a need to operate business.

Previously, An Cung Ba Tuyet Company was established in May 2023 with the main business of wholesaling food. This enterprise had an initial charter capital of 2 billion VND, in which the founding shareholders included: Pham Hai Duong (7.5%), Nguyen Minh Truong (85%), Do Thanh Nho (7.5%).

Mr. Truong is the director, legal representative and son of Ms. Tuyet - the main character in the channel's videos. By October 2023, this unit increased its charter capital from 2 billion VND to 5 billion VND.

Surprisingly, at this moment, the channel An Cung Ba Tuyet immediately made the latest move. The brand turned on livestream to sell products on the TikTok channel with more than 1.7 million followers and nearly 17 million likes.

This live sales broadcast is attracting nearly 2,000 viewers, selling 31 different types of snack products under the brand An Cung Ba Tuyet such as: chicken feet, chips, anchovies,... Each product is discounted from 15% -50%, still attracting a large number of purchases.

When netizens commented asking about the reason for the company's dissolution or the upcoming business situation, the livestream sales staff did not share anything more, only focusing on introducing the product.

This new move also makes netizens skeptical, raising questions: Although the company is dissolved, it still livestreams to sell products and advertise? On e-commerce platforms, the sales account is still active, Ms. Tuyet's business is still classified as a prominent shop, doing well, so why is it dissolved?

5 days ago, Ms. Tuyet posted a clip saying that the channel An Cung Ba Tuyet (@ancungbatuyet86) with 2.7 million followers had its shopping cart locked since 2023, so all livestream sales and shopping cart activities were transferred to the channel of the same name (@batuyethanhvi, no blue tick) and currently has 1.7 followers. "Support you, you still livestream every day, full shopping cart", Ms. Tuyet shared more.

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