TikToker Hai Sapa was "named", product evaporated, netizens raised big questions?

Once a prominent product that Hai Sapa TV advertised heavily, the sudden disappearance of buffalo jerky from the shopping cart of the male TikToker with millions of followers has caused a stir in the online community, raising questions about the real reason behind this mysterious move.

The news that TikToker Hai Sapa TV suddenly removed the buffalo jerky product from his shopping cart is attracting great attention from the online community and his fans.

The move comes as many other popular TikTokers are quietly adjusting their business operations or facing investigations related to advertising poor quality products.

On June 20, Hai Sapa TV revealed that the main reason was due to poor purchasing power during the summer, along with high storage costs, making the business ineffective. He further explained that currently, consumers are prioritizing essential goods, significantly reducing demand for products such as buffalo jerky, leading to a sharp decline in revenue. Furthermore, maintaining a warehouse and storage system to ensure product quality during this time is also difficult, forcing him to temporarily remove this item to optimize operations.

Currently, the shopping cart on Hai Sapa TV's TikTok channel has been significantly streamlined, focusing on only two typical products: "cham cheo" and "mat ong" dipping sauces. According to this TikToker with millions of followers, the recently removed buffalo jerky is expected to return during Tet, when demand increases due to cold weather.

Not only has there been a change in the product, Hai Sapa TV has also been absent from recent livestream sales sessions. He said this was a strategic decision to temporarily stop livestreaming to spend time reviewing all content and channel development direction.

His goal is to "invest more deeply in professional videos, more carefully crafted from emotions, images to stories, to bring a worthy experience to viewers." This move shows Hai Sapa TV's focus on improving the quality of content more closely, promising to bring newer experiences to audiences in the future.

In addition to the current adjustments, Hai Sapa TV is actively implementing many new business investment projects. The male TikToker affirmed that when everything is ready, he will return to livestreams with a broader goal: "not just to sell products, but to share things that are truly worth watching." He expressed his belief that this return will bring a new, kinder and more valuable Hai Sapa TV in the eyes of the audience.

Vu Hoang Hai, real name Hai Sapa TV, is a famous YouTuber and TikToker, specializing in culinary content and Northwest specialties. He currently has an impressive following of 5.1 million on TikTok and 1.8 million subscribers on YouTube.

However, in early May, he faced a wave of criticism for reviewing the dish of intestines at the Long Chat restaurant of TikToker "The Long Se Dieu" in 2023, he gave many compliments to this "unique" dish. However, the Long Chat restaurant itself was later involved in many controversies about the quality, origin and food hygiene and safety, especially the suspicion of the "40m intestines" and violations when inspected. This caused Hai Sapa TV to face a wave of harsh criticism from the online community, forcing him to hide/delete the video.

After the noisy incident related to the previously reviewed restaurant, it caused serious impacts on the channel's operations and the Hai Sapa TV team. Facing public pressure and bad rumors, this TikToker even had to go for a general health check-up.

This is a strong move by Hai Sapa TV to "give the community peace of mind and reduce speculation", demonstrating his proactiveness in dealing with the crisis and his desire to be transparent with fans. This incident highlights the challenges that content creators face when external issues directly affect their reputation and operations.

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