Baby Three vs Labubu: The toy market is overturned, who will be wiped out?

The toy market in Vietnam is currently witnessing the strong rise of two adorable characters: Baby Three and Labubu. The race between these two products is getting fiercer, especially when Baby Three begins to surpass Labubu in some aspects.

Originating from China, Baby Three has proven its superior strength by reaching a revenue of up to 8.8 billion VND in November 2024 on e-commerce platforms such as Shopee and TikTok Shop alone. With 37.7 thousand orders successfully delivered and more than 100 stores distributing products, Baby Three is dominating the market strongly, especially in the price segment from 200,000 - 500,000 VND.

This success is not only due to the cute design but also because of the variety of themes such as the 12 zodiac animals, fruits, or fairy tales, giving consumers rich and attractive choices. Baby Three is not simply a toy, but also part of a popular trend, associated with the latest trends among Vietnamese youth.

Although Baby Three is growing strongly, Labubu still maintains its appeal, especially in the art toy community. With its adorable sharp-toothed rabbit design, inspired by Norse mythology, Labubu has become an "icon" in the blind box product line, attracting the attention of young people, especially thanks to the promotion of K-Pop idol Lisa (BlackPink).

In the third quarter of 2024, Labubu achieved a revenue of 6.9 billion VND on e-commerce platforms, showing the stability and popularity of this product. Although it did not have strong growth like Baby Three, Labubu still maintained its position in the market, especially thanks to creative marketing strategies and the genuine distribution system from Pop Mart.

One of the differences between the two products is the toy business model. Labubu is distributed through official channels such as websites, official systems and intermediaries, which limits supply and makes the product easy to control. Meanwhile, Baby Three is sold mainly through e-commerce platforms, not limited by a single manufacturer, allowing the product to be more widely available and easily accessible to a large number of consumers.

With its strong growth and undeniable appeal, Baby Three has the potential to replace Labubu in the Vietnamese market. The popularity of this product in a short time shows that consumers are starting to shift to newer and more diverse options. Baby Three not only meets the demand for a cute toy but also creates a new trend, creating a creative and enthusiastic community of players.

The race between Baby Three and Labubu not only attracts attention from young people but also creates many mixed opinions from the public, clearly reflecting the diversity in preferences and consumer habits.

While Baby Three has received positive reviews for its design and variety, there have been concerns from consumers about its quality and provenance. Some have suggested that it may not be as tightly regulated as authentic toys like Labubu, leading to durability issues or design “fakes.” This is especially true for those who appreciate the uniqueness and guaranteed quality of products like Labubu, which are authentic and distributed through clear distribution channels.

Some consumers are torn between the two, finding the Baby Three more appealing due to its curiosity and design, while the Labubu offers a sense of lasting value and the rarity of owning an authentic toy.

However, this does not mean that Labubu will be easily replaced. This product has built a strong community and has a stable position in the hearts of consumers, especially those who love products with high artistic elements. Moreover, Labubu's development is also supported by strong marketing strategies and the presence of genuine distribution partners, which helps the product maintain long-term sustainability.

Although Baby Three has been dominating recently, Labubu still maintains its own appeal. The race between these two products is not only about revenue but also about affirming the style, preferences and consumption trends of Vietnamese youth.

Can Baby Three maintain its strong growth momentum and surpass Labubu to dominate the market? Or will Labubu continue to prove its steadfastness? The confrontation between these two hot trend names will continue to be attractive, creating surprises and excitement for consumers.

Crybaby dethrones Baby Three, young people spend a lot of money, is it worth buying? Nguyễn Khanh13:45:26 17/12/2024Recently, young people have witnessed a new toy craze called Crybaby. However, behind it are dozens of questions about whether it is really worth it or just following the trend recklessly, throwing money out the window.