Se Dieu's heart 'singing' encountered a problem, a series of establishments were investigated, temporarily stopped welcoming guests

In recent days, the hot trend dish Long Se Dieu is making a storm in the market. This dish suddenly went viral, causing the price to rise violently, a series of tiktokers took turns reviewing the rich, now it has been stopped to investigate and cause confusion.

While large-scale pig making establishments and small traders at traditional markets all shake their heads when asked about cigarette hearts, on social networks, this item is widely sold with a commitment of 'fresh bags, selected goods' with a disorderly price and ambiguous origin.

The heart of the cigarette is the head of the small intestine, near the stomach of the pig, which is shaped like a cigarette pipe, hence the name. Recently, this dish became the focus of discussion when a famous chef in the culinary world told the story of a student specializing in buying pork intestines at slaughterhouses in Hanoi affirming that "the heart of the cigarette is actually just a magic charm".

The incident was even more noisy when the clip showed off a 40 m long, 5.8 kg long cigarette car, taken from a 100 kg sow of TikToker "The Heart Se Dieu" - the owner of a chain of restaurants specializing in hearts, especially cigarette cars, with branches in Hanoi and Ho Chi Minh City. Ho Chi Minh City - posted from October 2024 was shared again, making many people doubt the origin and quality of food.

According to Ms. Tran Thuy Van (owner of a pig farm in Dong Nai), the heart of the cigarette, also known as phèo hai da, is a rare pork by-product that feels chewy and crispy when eaten. Every night, the slaughterhouse of about 1,000 pigs can only collect about 1kg of this by-product. In terms of shape, the inside of the cigarette has many mucous membranes wrinkled like ripples and is sold at a very high price, from 2 to 3.5 million VND/kg. "If there is a cigarette car, the owner of the slaughterhouse also saves it for the family to eat, not sells it to the market as advertised," Ms. Van shared.

Because it is rare, the 40m cigarette car as shown in the video on the Internet quickly caused a stir in public opinion, many people affirmed that this was a "ridiculous" and deceitful advertisement. Many YouTubers and TikTokers who used to come to eat and promote shops selling cigarette butts were also called by the online community.

On the afternoon of May 7, Assoc. Prof. Dr. Pham Khanh Phong Lan, Director of the Department of Food Safety of Ho Chi Minh City. Ho Chi Minh City, said that it had conducted an unexpected inspection of a restaurant specializing in pork and porridge in Tan Binh district - one of the famous places selling cigarette butts in the city.

This is a move as part of a large-scale inspection campaign of these food businesses, after a lot of information appeared on social networks about dishes with strange forms and names and potential risks of food safety violations.

Ms. Pham Khanh Phong Lan, Director of the Department of Food Safety (Food Safety) of Ho Chi Minh City, said that the fact that cigarette butts are sold a lot on the market is an act of commercial fraud to increase profits. At present, the Department of Food Safety has been inspecting a number of establishments and taking samples of this item, testing for harmful factors to health; at the same time, trace the origin and clarify whether there is falsification or not.

The Director of the Ho Chi Minh City Department of Food Safety also accepted responsibility because over the past time, he has only focused on monitoring and traceability of pork in the Ho Chi Minh City market, but has not focused on this specific item. "In the immediate future, the act of overdoing to sell at a price nearly 10 times higher than ordinary pork intestines products can be sanctioned for commercial fraud," said Ms. Pham Khanh Phong Lan.

Currently, the origin of cigarette butts sold on the market is a huge question mark. Many people are concerned about the risk of goods not originating, goods from sick pigs, and dead pigs. Even, questioning the pig's intestines being impregnated with chemicals to create an unusual shape. There is still no exact explanation of the natural mechanism that forms the heart of the cigarette as well as the outstanding nutritional value of this food.

Ms. Lan affirmed that the Department is conducting inspections, traceability, sampling for testing, clarifying whether the product uses additives or contains toxic substances. The test results will be announced later.

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