Jollibee VN was pretended to be a bad guy to stir up the waters of the cyber world, 'real goods' warned

In the past few days, social media has been buzzing, a homepage called Jollibee has been everywhere, commenting and teasing other users' accounts. It seems like a harmless action, but hidden behind it are unintended consequences that heavily affect this brand.

Recently, Jollibee Vietnam - a multinational fast food chain from the Philippines - issued a fake warning on the Facebook homepage with 952k followers. Accordingly, this brand is being faked on the homepage with deceptive content.

In addition to the official website, this brand has 5 official notification channels on social media platforms including Facebook, Insta, Tik Tok, Threads, YouTube. Particularly for TikTok, Jollibee Vietnam has only 1 account, @jollibee_vietnam with 41.5k followers. Attached to the notification is a link to these official accounts.

"BE VIGILANT. There is currently a fake website Jollibee Vietnam with content that deceives users. This information is not part of any official activities of Jollibee Vietnam. Please be very vigilant, do not provide personal information to unauthenticated sources" - is a post from the brand.

Not only was the website faked, on social media, especially TikTok, a series of accounts with names starting from Jollibee appeared, attracting the attention of netizens. These accounts have Jollibee avatars and are often named after locations such as Binh Duong, Binh Thanh, Kien Giang, Ca Mau,...

This series of accounts also commented on viral posts. This makes many people think that it is the account of Jollibee affiliates across the country who are doing media. But what is the essence? This is a form of creating fake accounts, borrowing brand names to make false statements.

It is currently unclear who originated or is behind this disastrous trend and what the purpose is, but it causes negative reactions and even risks to the brand.

First, they are easy to annoy others when they spam comments everywhere or have uncontrollable statements. Second, more and more accounts are labeling Jollibee with joking, even rude words - something that no brand wants.

In the past few years, Jollibee has taken a closer approach to people. On social media, there are many clips of the viral chef bee mascot because he is happy, excited to play with customers, swing trends, and even tease passers-by when they choose to buy food from other fast food brands.

Tony Tan - the founder of Jollibee once said that he chose the bee as his mascot because of its symbolism. "Bees fly around and make sweet things for life, they're happy even when they're busy," he told The Economist in 2002.

Recently, the 'real' Jollibee has brought to high schools a career exchange with experts, exercise games and personality tests for students through the program "Fun to open the future".

According to information from the brand, the series of programs "Joy opens the future" - High School Tour 2025 has been carried out since April to continue the journey of spreading joy and connecting with Jollibee's young people nationwide.

At the schools where the program was organized, Mascot Jollibee and many other activities quickly became the focus, attracting the participation of students. Each tour of Jollibee begins with a career exchange. Practical sharing from experienced speakers helps students better understand choosing a major and choosing a career for the future. Next, the students immersed themselves in a series of sports games, both entertaining and bonding the team.

The Holland personality quiz area and quizzes to explore your interests are always crowded with students. The atmosphere in the school yard is more exciting when each student receives small discoveries about themselves, about what they love.

In parallel with the interactive playground, Jollibee also awarded scholarships worth 10 million VND to students with outstanding academic achievements or difficult circumstances at each school. A representative of the Board of Directors of Nam Ha High School (Dong Nai) shared: "The scholarships are not only a gift for their academic efforts, but also a great source of encouragement for them to continue to pursue their dreams and be more confident in the journey ahead".

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