Rosé (BLACKPINK) is a brand ambassador full of drama, classy but behaves "cheaply"

Sports Chosun reported that luxury cosmetics brand Yves Saint Laurent Beauté (YSL Beauty) has chosen Rosé ( Blackpink), who is showing global influence as an artist and member of the world's most famous girl group Blackpink, as its brand ambassador.

The brand's Instagram account also posted a video welcoming Rosé to the YSL Beauty family on the afternoon of January 24.

"Rosé embodies YSL Beauty: bold, fearless and modern. We are delighted to embark on this new journey with Rosé, who is a powerful influencer of today's times," said Stephan Bezy, International General Manager of YSL Beauty.

The ambassador will appear in the "YSL Beauty Love Collection" campaign, which will be launched on Valentine's Day in Korea. On social media, fans shared the news and expressed their joy when Rosé and YSL Beauty "rekindled their old love".

In June 2021, Rosé was announced as the global ambassador of luxury fashion brand Saint Laurent (YSL). In February 2021, Rosé was chosen as the "muse" (ambassador) of YSL Beauty.

Although they both have the name YSL, these are two completely separate brands. Saint Laurent belongs to the Kering Group, while YSL Beauty belongs to the L'Oréal Group. Therefore, at that time, Rosé was taking on the role of ambassador for two luxury brands. Rosé's contract with YSL Beauty only lasted for a little over a year. In August 2022, she moved to become the global ambassador for Sulwhasoo.

Despite this, YSL Beauty and Rosé seem to have maintained a "good relationship" over the past 3 years. YSL Beauty's Instagram account has never unfollowed Rosé's account.

During Blackpink's 2023 Born Pink global tour, the YSL Beauty team was given their own room. Fans speculated that the beauty brand would likely still sponsor Rosé, even though she is currently an ambassador for another brand.

Evidence of YSL Beauty's "reluctance" towards Rosé was clearly shown in a scandal that occurred in July last year. At that time, the YSL Beauty account "liked" a number of comments praising "former ambassador" Rosé under a post by female ambassador Sana (TWICE). This action was criticized and caused a heated debate among the fan communities of the two artists.

YSL later had to explain that the Instagram account manager had "mistakenly replied" to negative content about Sana, and apologized to the female ambassador. In September 2024, Rosé ended her contract with Sulwhasoo, and YSL Beauty quickly recruited Rosé, bringing the singer back as an ambassador for the brand.

At the end of 2024, Rosé showed off on her personal page many Christmas and New Year gifts sent by YSL Beauty. The main vocalist of Blackpink is currently an ambassador for many luxury brands, including Saint Laurent, Tiffany & Co, Rimowa and YSL Beauty.

Previously, on January 22, WWD magazine reported that Rosé of the Kpop girl group Blackpink was chosen as the face of the 2025 Valentine's Day campaign of Skims - a brand founded by billionaire and TV star Kim Kardashian.

In the photo series, the Korean singer wears Skims' limited edition "romantic and cute" loungewear and pajama designs.

Regarding the reason for accepting to participate in Skims' Valentine campaign, Rosé shared: "Valentine's Day always holds a special place in my heart. Maybe it's because it happens just a few days after my birthday, making my birthday very beautiful and romantic. So I feel like Valentine's Day is almost like my second birthday."

“Every Skims campaign is designed to be iconic, and Rosé embodies that perfectly,” added Kim Kardashian, co-founder and creative director of Skims.

Her elegance and energy are unmatched, and she is the best Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé captured it beautifully."

Rosé (BLACKPINK) "ate bricks" because she sang a whisper, being likened to running out of breath Pinky15:50:24 05/12/2024On December 3, Rosé participated in the Live Lounge program on British BBC Radio 1. According to Koreaboo, this is where famous artists perform their own hits and cover other artists' songs in an acoustic format.