Rosé was "carried" off air by the Malaysian Ministry of Health and criticized for one reason, Bruno Mars was implicated?

Tuyết NgọcOct 30, 2024 at 10:05

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Rosé's new single in collaboration with Bruno Mars , although it has been a hit on many charts and has become a viral trend on social media, still cannot avoid mixed opinions.

Recently, according to Sports Kyunghyang, the Malaysian Ministry of Health has called out Rosé and Bruno Mars' hit song "APT." and said it could be harmful. Despite its widespread success, they are concerned because the song represents Eastern cultural values.

Rosé was carried off air by the Malaysian Ministry of Health and criticized for one reason, Bruno Mars was implicated? - Photo 1

Specifically, on October 24, on official media, the Malaysian Ministry of Health asked the question: "Have you heard "APT." by Rosé and Bruno Mars?". In the Ministry's view, the song presents the concept of "Apartment" as a place of temptation and they believe that it can silently promote behaviors that are contrary to traditional values maintained in Eastern cultures.

"APT. has become a popular soundtrack for social media posts, blending seamlessly into everyday life. The main concern is that young listeners, especially children, may be inadvertently exposed to the lyrics and begin to repeat them without understanding the potential implications," the Ministry of Health added.

Rosé was carried off air by the Malaysian Ministry of Health and criticized for one reason, Bruno Mars was implicated? - Photo 2

They also advised parents, educators and the community to be wary of Western cultural influences seeping in. "There may be different interpretations of this song from fans, but it is important to analyze the lyrics and make personal judgments," the ministry wrote.

However, the meaning of Rosé's hit is far from the interpretations of the Ministry of Health of the palm oil country. Because "APT." is based on a Korean drinking game and is not intended to convey Western culture. It is believed that these misunderstandings arise due to Malaysia's Muslim cultural context.

Rosé was carried off air by the Malaysian Ministry of Health and criticized for one reason, Bruno Mars was implicated? - Photo 3

Notably, not only did the Malaysian Ministry of Health boycott the song, but "APT." was also banned from broadcasting in its own country. The reason is said to be because the song's "addictive" melody will cause students to lose focus during class, especially during the preparation process for the extremely harsh university entrance exam.

Although it is an English song - which is considered difficult to reach young people in the land of kimchi, thanks to the catchy melody and the sound "a pa thu" with the Korean transcription of the drinking game, the hit song Rosé collaborated with Bruno Mars to explode on social networks in her home country.

Rosé was carried off air by the Malaysian Ministry of Health and criticized for one reason, Bruno Mars was implicated? - Photo 4

It's not hard to see that from young people to a series of idols, everyone is competing to catch the "APT" trend, creating a fever that shows no signs of stopping. Even students admit that they cannot escape this "addictive" melody and "warn" each other when exams are coming. It can be seen that although the song is banned, this will certainly be a "ban" that many Kpop idols want to experience.

More importantly, not only was it banned before the university entrance exam, but netizens also "suggested" that it should be banned in hospitals because it could cause "danger". The source is said to have come from a clip, a young man who had just finished a 6-hour surgery, was blindfolded, his mouth was limited in speaking and his hand was still on an IV, but he couldn't resist the charm of the "APT." melody and started dancing right on the hospital bed.

Rosé was carried off air by the Malaysian Ministry of Health and criticized for one reason, Bruno Mars was implicated? - Photo 5

Along with Rosé, Jennie 's solo comeback song was also banned, but for a completely different reason. Accordingly, KBS recently announced that " Mantra " by the 28-year-old rapper and Unconditional by Jaehyun (NCT) were removed from their broadcast program.

Rosé was carried off air by the Malaysian Ministry of Health and criticized for one reason, Bruno Mars was implicated? - Photo 6

The reason given is that the two songs violate Article 46 of the Broadcasting Censorship Regulations, which limits advertising effects. Specifically, the lyrics of Jennie and Jaehyun's new songs were found to mention brand names. However, according to KBS, this is not a permanent ban. The station can reconsider broadcasting if the problematic parts are corrected or removed.

Rosé was carried off air by the Malaysian Ministry of Health and criticized for one reason, Bruno Mars was implicated? - Photo 7

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