Jennie (BLACKPINK) overthrew her teammates and took the top spot, leaving Lisa and Rosé heartbroken.

The Korean Business Research Institute has just released the October brand reputation rankings for Kpop girl group members. The rankings are determined through an analysis of consumer participation levels.

Media coverage and community awareness indexes of 680 girl group members, using data collected from September 20 to October 20.

Blackpink's Jennie rose to the top of this month's list after seeing a whopping 409.24% increase in her brand reputation index since September, bringing her total score to 14,171,457.

Jennie's top-ranking keywords in the keyword analysis include " Mantra," "LA," and "Blackpink." Her top-ranking related terms include "comeback," "prove," and "charm." Jennie's positivity-negativity analysis also shows a 92.07 percent positive reaction score.

aespa's Karina took second place with a brand reputation index of 6,741,019, a slight increase of 3.52% from last month. IVE's Jang Won Young came in third with a brand reputation index of 6,207,794, marking a 5.6% increase from September.

Blackpink's Lisa also saw a staggering 953.8% increase in her score, landing her in fourth place this month, with a score of 5,044,161. MAMAMOO's Hwasa rounded out the Top 5 with a brand reputation index of 4,787,159, after seeing a whopping 728.83% increase in her score since September.

Despite the attention, Jennie has also been involved in a lot of controversy recently when releasing the MV Mantra. Jennie's MV Mantra received a lot of compliments from fans. However, a part of the audience thinks it is a forgettable work. This is Jennie's first solo music product after ending her personal contract with YG Entertainment and establishing her own company.

Jennie's new music video is quite short according to listeners' comments. Jennie raps and sings, and the lyrics are all in English. Mantra has a fast, strong, and repetitive rhythm, with content about beautiful, party-loving girls in Los Angeles.

Netizens commented: "That song is really forgettable. It's a shame for Jennie, she has talent but this song doesn't seem to show it. Too basic", "I was looking forward to this release but I'm so disappointed. The pre-chorus is the only good part of the song", "Better than Lisa's song, but still bad".

Previously, Jennie once again caused a storm on social media with a video of her smoking an electronic cigarette in her house. On forums, many comments expressed their dissatisfaction with Jennie's smoking behavior, especially when there were other employees around her. Immediately after that, Jennie apologized through her own company Odd Atelier. However, Jennie's apology still could not calm the anger of the online community.

Next is her debut role, although it was her first foray into acting, Jennie's role in "The Idol" received a lot of criticism. Not only was she criticized for her acting, Jennie was also criticized for her acting scenes, especially her hot dance moves. Jennie's role was shared rapidly on social media along with harsh criticism. Many fans expressed disappointment with the female idol, some even said that this was a stain on her career.

Before debuting with the group Blackpink, Jennie received a lot of attention for her beauty and charisma. Until her official debut, Jennie often appeared in more outstanding and eye-catching outfits than the other members. From her hairstyle to her outfits, she was also commented to have invested more than the whole group. That is why Jennie's nickname "YG princess" was born. However, this nickname is associated with negative things and caused the female idol to receive a lot of criticism for being favored too much.

The climax was when videos of Jennie performing superficial dance moves were shared rapidly on social networks. The phrase "lazy" was associated with Jennie's name for a long time.

BLACKPINK 'out of sight, out of mind', Jennie made a phone call, revealing the real relationship? Kim Oanh10:00:58 11/01/2025Over the past year, BLACKPINK members have focused all their attention on solo activities, while Rosé, Lisa, and Jennie have all focused on music production, while eldest sister Jisoo has prioritized her acting career.