Quyen Leo Daily - Owner of TikTok channel with sales of 72 billion VND after 12 hours of livestream

Recently, the livestream of Quyen Leo Daily TikTok channel owned by husband and wife Nguyen Lan Anh (SN 1992, Nam Dinh) and La Quoc Quyen (SN 1995, Hanoi), has just announced revenue reaching VND 72 billion after more than 12 hours of continuous livestream.

In addition to the main live, Quyen Leo and his wife, there are also some famous KOCs such as Long Chun, Ngoc Nguyen, the call to watch the livestream of boss HuyNL from Schannel,... So right from the beginning of the live session, the viewership has remained stable.

The livestream session attracted tens of thousands of views, maintained high engagement, at one point reached more than 26,000 viewers thanks to a series of great incentives. With 95 products and the presence of 50 brands, in many categories such as cosmetics, home appliances, jewelry, electronics, FMCG, fashion,...

Before this 12-hour livestream session earning more than 70 billion VND, Quyen Leo's family also regularly updated their livestream "records" such as: Collecting 1 billion VND within 15 minutes, nearly 13 billion VND after 8 hours, 22 billion VND after 12 hours of continuous livestream. These are all numbers that any KOC wants to achieve when pursuing the sales livestream path.

Mr. Quyen shared that to livestream 1 session, the whole team had to come up with ideas and prepare for a long time, from 1-2 months. First of all, brainstorming, working with TikTok Shop, brands to negotiate vouchers, incentives, hot deals ... during the live session.

The channel's team consists of 5 people, including 2 spouses and 3 supporters. In addition, Mr. Quyen also connected with 1 other unit for them to help with communication, design, props, set up. Besides, there is also 1 team agency to help perform communication tasks before the live session such as recording teasing clips, running ads, PR on banners, LED lights ... The cost to prepare for the live and media session to attract viewers is not less.

The power duo "Quyen and Leo" are none other than the parents of Banh Bao and Banh Mi, Nguyen Lan Anh (SN 1992, Nam Dinh) and La Quoc Quyen (SN 1995, Hanoi). Currently, the couple owns a TikTok channel with more than 4 million followers, more than 88.5 million likes and a series of million views clips.

For those who regularly surf social media, it must be no stranger to Banh Bao (real name La Ngoc Cat Tien, SN 2019) who has stormed with super cute photos. Therefore, the content on Quyen and Leo channel mainly revolves around daily family activities such as cooking, traveling and taking care of children.

Initially, Quyen and his wife both worked in other fields. He works in real estate, she manages 2 watch shops. Small family comes to Tiktok like 1 charm. During the Covid-19 epidemic, having a lot of free time, the couple recorded videos to record stories about family life and accidentally loved by many people. The videos on the channel received a lot of support, reaching millions of views.

The content of the channel always carries positive energy and fun. You share that you never make content in spite of everything to catch views. Both spouses are positive, so perhaps this factor has touched the hearts of a large number of viewers.

In the future, Quyen Leo and his wife will continue to develop the content that is supported by many people as it is now. The couple shared that because they always thought they were just a normal family like everyone else, they did not have the ambition to create anything big.

Currently, the main job of 2 spouses is sales livestream. You are still preparing for the next live sessions, so that you can maintain the principle you set, bring quality products, bring the best deals to customers. That's the longest-term plan to date.

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