Sung Bau spoke up to admit his mistake, posted a 1,000-word letter in response to Hong Phuoc vermicelli.

The recent uproar between Sung Bau and Hong Phuoc vermicelli has caused a stir on social media. Because during this sensitive time when the problem of deceiving users is rampant, Sung Bau's side has continuously given unclear corrections, making the matter go further.

On the evening of June 8, the TikTok channel with nearly 785,000 followers of Sung Bau suddenly posted a nearly 1,000-word article, officially speaking out about the recent noisy situation related to Hong Phuoc vermicelli. The post updated details of controversial issues such as transparency in business, the relationship with Mr. Pang - the owner of Hong Phuoc vermicelli, and especially the suspicion of "buying low and selling high" for profit.

In their post, the Sung Bau family strongly affirmed the legality of their business. They said: "The vermicelli factories that her family imports from are all fully registered and licensed. Her family also fully fulfills its tax obligations according to current regulations."

Sung Bau and his wife shared that their goal is to have a better life for their children and family, so they always try to save and be frugal in their business. They also clarified the scale of their operations: "Currently, our family does not have the conditions to produce and do business on a large scale to have the huge income as rumored." This is to refute false information about them "making huge profits" from the vermicelli business.

In particular, the Sung Bau couple also affirmed their business ethics: "We do not deceive consumers, deceive factory owners, or make promises to anyone or let factory owners affect their business because of our family." This is a direct response to accusations that they may have harmed their partners or customers.

Regarding the relationship with Mr. Pang and Hong Phuoc vermicelli, Sung Bau and his wife admitted that they had taken goods from this factory in previous years, but they were not regular suppliers, and the quantity was not as much as some other factories. They emphasized: "My wife and I have taken vermicelli from Mr. Pang in previous years, but we were not regular suppliers, because our family also took it from another factory, and the quantity was larger than what we got from Hong Phuoc vermicelli factory."

During the working process, Sung Bau affirmed that he paid the full cost, had no debts, did not "bomb the goods" or make any false promises. "My husband and I are always grateful to you because you created conditions for our family to buy goods on credit to sell, we paid in full and have never had any comments or done anything wrong to Uncle Pang's family..." - excerpt from the post.

At the same time, the couple also admitted their inexperience: "We are young and naive, we will always learn, build and promote the spirit of progress, always respect because Mr. Pang is our father." This is an apology and a show of respect for Mr. Pang, after the tensions that occurred.

A notable point in the post is that the Sung Bau couple frankly admitted their mistake in handling the media crisis. They explained that, at the time of the uproar, because they had no experience, they released an unclear explanation video, causing misunderstandings, causing the incident to spread, creating a boycott wave. "Regarding this, my family would like to apologize, apologize for the media response that was not good, not professional," the Sung Bau couple sincerely shared. Specifically, they clarified that they had received goods from Mr. Pang's factory in early 2025, but not in May 2025 as some previous videos had caused misunderstandings.

Regarding the information about importing cheap vermicelli and selling it at double the price, Sung Bau said that they imported at the common market price, not importing cheap to sell at a high price. They further explained that the selling price includes many other costs such as floor fees, taxes, returned goods, shipping costs and other operating costs. This is to make the product cost structure transparent, helping customers better understand their business operations.

Also in this post, Sung Bau and his wife updated their family's situation recently when facing public pressure. Specifically, both of them have received many messages of scolding, criticism, saying that they cheated customers, were ungrateful, causing their morale to collapse and their work to stagnate. However, the couple still affirmed that they did not cheat anyone, did not harm or were ungrateful to anyone.

The vermicelli war: Mr. P's 'trump card' made Sung Bau feel guilty and delete the complaint? Lan Chi16:25:56 27/05/2025Since the drama related to dong vermicelli broke out, social media has been divided into two factions: those who support Sung Bau products because they believe in the honesty, simplicity, and hard-working spirit of her and her husband, and those who sympathize with Mr. P's suffering of being left behind.