People's Artists, MCs, Actors, and Celebrities Accept PR Regardless, Ministry of Culture Steps In

In recent days, the destruction of a production line of 573 fake milk brands for people with diabetes, kidney failure, premature babies, pregnant women... has caused public outrage.

Accordingly, images of some artists and celebrities advertising multi-purpose milk, exaggerating its benefits, were widely shared on social networks. Among them, People's Artist Hong Van, Doan Quoc Dam, MC Hoang Linh... were mentioned by netizens, their images were shared, leading to many mixed comments.

According to the clip, Doan Quoc Dam and MC Hoang Linh, who appeared in an advertisement for Cilonmum milk, were part of a large-scale fake milk powder production and trading ring that was recently investigated and dismantled by authorities.

Specifically, in a video advertising Cilonmum Colos IQ Grow 24h milk for children aged 1-15 years old by Ranse Pharma, actor Doan Quoc Dam affirmed that he and his wife had researched this product very carefully before giving it to their chil.d. The actor even repeatedly affirmed that "this milk factory has received the USA FDA certification for safe production" and "achieved many outstanding achievements in production technology".

In another video, MC Hoang Linh also gave many compliments to the Cilonmum milk line. She said that she clearly felt the changes in her chil.d after drinking the milk, such as better appetite and improved constipation. She was satisfied because she found good milk for her chil.d.

People's Artist Xuan Bac - Director of the Department of Performing Arts affirmed that these are very regrettable and condemnable acts.

Because not only artists but also KOLs, KOCs... when participating in advertising must comply with the provisions of the law on advertising and must have professional ethics. The duty and responsibility to respect the law belongs to all citizens.

"It is admirable and encouraged that artists or any famous person use the trust and admiration of the public to spread positive values and good things in society. They can absolutely introduce products that through the process of use and actual experience, they recognize the quality and want to share with the community.

However, in cases where people take advantage of their fame to deliberately advertise falsely, exaggerate the effects of products, causing negative impacts on the community and society, measures must be taken to handle them," Director Nguyen Xuan Bac shared.

According to the Director of the Department of Performing Arts, for an artist - the title is not simply a celebrity but also contains humanistic and cultural values and is also associated with the responsibility to create genuine works of art, aiming at Truth - Goodness - Beauty, contributing to orienting people towards a better, more civilized and humane life.

Those who have no artistic contributions can hardly be called true artists.

"If artists exaggerate the truth and give false information to deceive the public for personal purposes, they need to be seriously considered and handled," People's Artist Xuan Bac affirmed.

Deputy Minister of Culture, Sports and Tourism Le Hai Binh said that new realities require amendments to the Advertising Law. During the process of amending the law, the Ministry received many enthusiastic contributions and added a number of specific provisions to regulate the behavior of celebrities and artists participating in advertising.

Accordingly, the Advertising Law is being amended, including additional regulations clearly defining the responsibilities of artists and celebrities when participating in product advertising. They must verify information transparently and be legally responsible for the content they convey.

It is expected that in the decree guiding the revised Law, there will be strong sanctions such as banning advertising, restricting artistic activities or appearing on media and social networks for individuals who violate the law.

Minh Hoang "The Scent of Coriander": After cancer surgery, the doctor sent him home, now living in a foreign country Bảo Nam06:53:40 26/03/2025Minh Hoang has been a familiar face to audiences for the past 40 years in the field of stage and television. For many years, he temporarily withdrew to rest, but after receiving an earnest invitation from People's Artist Hong Van, he broke the rules and returned.