NewJeans released a photo of the Mid-Autumn Festival 'turning around' with HYBE, fans regret this reason?

In Korea, the Mid-Autumn Festival (also known as Chuseok) is the biggest holiday of the year, equivalent to Lunar New Year in Vietnam. For this reason, entertainment companies prepare a lot of content for their artists to celebrate the festival.

Among them, we cannot forget to mention the photo sets with the traditional Hanbok concept dedicated to holidays, especially Chuseok, of idols.

In recent years, the Mid-Autumn Festival spotlight belongs to ADOR girl group NewJeans. Since debuting in 2022, every year NewJeans has a photo series in traditional style, wearing Hanbok posted on the occasion of Mid-Autumn Festival. As a habit, every time the full moon comes, fans look forward to NewJeans' Hanbok photo series. The 5 girls are extremely suitable for traditional Korean costumes, every photo series is stunningly beautiful.

Recently, NewJeans released a photo series to celebrate Mid-Autumn Festival 2024. The pure, feminine visuals of the girls caused a stir on Korean social networks. In the midst of the "civil war" with HYBE Group, the photo series with Hanbok is like a gift to soothe the anxiety of fans. NewJeans wears meticulous traditional costumes, elegant colors that match the body and temperament of the members. Minji and Haerin "caused widespread nostalgia". Even the mixed-race rose Danielle is also impeccably beautiful in this photo series.

From the first Chuseok photo set, NewJeans has left an impression with its beauty that is loved by Koreans. The group is affectionately called by netizens as the idol group with the best Mid-Autumn Festival look in Kpop.

However, after recent events with the corporation, fans fear that NewJeans will not be able to celebrate Mid-Autumn Festival next year with fans. Thinking about the risk that NewJeans will not release a photo book to celebrate Mid-Autumn Festival, people feel regretful.

This comes from NewJeans' recent declaration of war against HYBE Group. The group that renewed HYBE must bring Min Hee Jin to ADOR before September 25. Korean media predicts that this will lead to a difficult outcome for NewJeans.

In all scenarios, the group is stuck in the middle, at risk of being frozen out of the group’s activities. In the worst case, NewJeans has to pay HYBE a contract to end the exclusive agreement. This figure could be up to 300 billion won (approximately 5.5 trillion VND) for all 5 members.

Previously, Newjeans' livestream caused a stir in Korea, because for the first time in the history of the Korean entertainment industry, a group dared to "expose" the management company, bluntly demanding the group's president while still under contract. Notably, this "exposure" congress was just 1 day before HYBE's shareholders meeting. After the girls spoke up to demand their rights, the media's focus was on HYBE. Before NewJeans' "demand", HYBE finally responded.

Following that, HYBE's extraordinary general meeting of shareholders took place, appointing the group's new CEO - Lee Jae Sang. Immediately after the meeting, CEO Lee met with The Bell reporter and gave an official statement on the ADOR situation: "It may take time, but we are responding calmly and following our principles. HYBE is a company that adheres to principles and pursues management with integrity. There will be no change in this principle. Looking back now, the one who upholds principles is the ultimate winner."

This statement seems to emphasize that HYBE will not comply with NewJeans' request, implicitly affirming that the decision to replace Min Hee Jin at ADOR was correct according to principle. Accordingly, NewJeans' future is even more uncertain after the live session against the group.

It can be seen that losing the support of Min Hee Jin made NewJeans feel troubled and scared. After NewJeans' 20-minute livestream, in addition to the main developments related to Min Hee Jin and the group, the girls also made the "watchful eye" people restless when revealing the "cold violence". Specifically, Hanni recounted the experience of being ignored by artists from the same group, because the manager asked to "leave that girl alone". This information made the NewJeans fan community feel even more sorry for their idol, affirming that this was a sign of bullying in the workplace.

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