Netizens draw a scenario of what to eat for 50k at Uncle Bau's hometown rice: Combo of white rice and tears?

Recently, the name Com Que Duong Bau suddenly became a phenomenon on social networks.

Not because of the new dishes or unique flavors, but because of the shocking brand positioning: "countryside food at the central price of District 1." In just a few weeks, a series of review clips, mixed feedback and countless critical comments continuously appeared, pushing this restaurant into a ho.t spot in the online community.

A country meal here, with a few simple dishes like soup, eggs, and braised pork, can cost from 6 to 9 million VND. The reason, according to the restaurant's advertisement, is not because of the high-quality ingredients or famous chefs, but because of... the location: "In the center of District 1."

A series of popular dishes with "sky-high" prices are shocking the online community.

Stir-fried beef with cabbage costs 140,000 VND: A familiar dish that appears in many family meals. Crab soup with jute, braised pork with pepper, fried fish... range from 150,000 VND or more per dish.

Many TikTokers have gone there to "verify" and share their experiences. Some jokingly said that they "ate but didn't dare swallow for fear of losing mone.y," while others said that it was the price to pay for curiosity and online trends.

Amidst the public storm, a new trend has emerged from the online community: "Challenge of holding 50k to eat all of Uncle Bau's Hometown Rice." It sounds impossible, but it is precisely this absurdity that makes this challenge humorous and widespread.

The "made-up" scenarios from netizens are being widely shared: White rice combo: A bowl of white rice costs 35,000 VND. If you eat two bowls, according to netizens, the diner will have to "stay behind to wash the dishes" to pay off the debt. Mineral water combo: A bottle of mineral water costs 30,000 VND, as expensive as a movie ticket. If you drink two bottles, you "will definitely have to go to the back of the kitchen to help clean up." Fish sauce combo: The only dish that can be combined with white rice without breaking the 50,000 VND budget is... fish sauce, and that is also the most "reasonable" choice to complete the challenge.
The comments below the food-showing clips are equally sarcastic:

"Here fried eggs are called fried eggs, probably due to price reversal."

"Every time I eat, my wallet is scratched, but I eat to have content."

"Try eating 'soul salted egg' style but don't have enough cash."

Despite the mixed reactions, it is undeniable that Com Que Duong Bau is very successful in terms of communication. Every review video, every sarcastic comment contributes to creating a strong viral wave on TikTok and Facebook. The restaurant does not only sell food, but also sells experiences, emotions and... entertainment content.

The way the restaurant operates is raising questions about the boundary between real cuisine and content strategy: Do customers come to eat because the food is delicious, or to "film a video that makes them laugh out loud"? Many of them admit that they visit the restaurant just to... check out the "weirdness" and not to expect any special flavor.

From a long-term perspective, many media experts believe that this type of content creation can make a restaurant "a star in one step," but it also poses risks if public opinion cannot be controlled.

A culinary forum account commented: "High prices are fine, but if the quality and experience are not commensurate, then virality is just a bubble."

And whether some people praise or criticiz.e, the truth is that the name Com Que Duong Bau is known to millions of people. However, in a world where everything can be "expose.d" after just one video, maintaining reputation and long-term customers is what determines the true existence of a brand.

In a culinary market dominated by content and interactions, Com Que Duong Bau can be considered a typical example of the model of "selling experiences more than selling food." With its provocativ.e pricing, straightforward and satirical service style, and clever communication strategy that appeals to the curiosity of online users, the restaurant has succeeded in turning each meal into a story.

But amid the endless laughter and "try it for the experience" trend, the ultimate question remains: Are customers willing to come back a second time, if the meal is just for fun and the food is only average?

In an era where "a clip can go viral, a comment can kil.l a brand", attention is a double-edged sword. And for Com Que Duong Bau, a media hit can be a golden launch pad or a difficult test of sustainability. Because after all the controversy, expensiveness or humor, what keeps customers coming back is always real quality, real value, not just a moment of fame on TikTok.

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