Market management investigates TikToker Vo Ha Linh's suspected dumping case

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TikToker Vo Ha Linh affirmed absolute transparency in livestreaming and affiliate marketing activities. She emphasized that product prices are agreed upon by official partners and is willing to cooperate with authorities to clarify all issues.
The inspection was conducted to clarify the reflections that this individual had repeatedly sold products at unusual prices lower than the price of the manufacturer or official distributor. Such actions were assessed as signs of dumping and unfair competition, seriously affecting the market as well as the interests of legitimate businesses.
The Vietnam Association for Consumer Protection said that they have continuously received feedback from consumers about the suspicion that this TikToker provides products with signs of not ensuring quality. In addition, the behavior of adjusting the selling price too low has caused chaos in the market and created confusion in the consumer community.
Vo Ha Linh currently operates mainly in the field of affiliate marketing - a form of introducing products and services from e-commerce platforms to consumers through personal channels. In essence, she acts as an intermediary in promotion, receiving commissions from each successful transaction.
Before moving into this field, Vo Ha Linh was known for her controversial series of culinary experience videos. She was harshly criticized for her unfriendly review style and negative tone, leading to boycott reactions from a segment of viewers. Many opinions said that harsh and insensitive reviews can seriously affect the business operations of small restaurants.
At the end of March, the Vietnam Consumer Protection Association officially sent a document to the authorities, recommending a comprehensive review of the commercial activities of KOLs and KOCs, individuals who have a profound influence on consumer behavior. In this list, Vo Ha Linh is a name that is particularly noted due to its strong influence on social networks.
The most recent high-profile incident was a livestream she conducted in mid-March, where a product was introduced at an unusually low price. This not only created a fever on social media, but also confused many consumers and raised concerns about the transparency of business via digital platforms.
The owner of a grocery store in Ha Long City, Ms. Hoa Dang, also spoke out about unusual signs in TikToker Vo Ha Linh's product pricing strategy. She said that in a livestream, Vo Ha Linh introduced a pair of biotin shampoos at a price that was said to be significantly lower than the price imported from the official distributor. This not only puts great pressure on small businesses in competition, but also raises concerns about the transparency of business activities on social media platforms.
Previously, in 2023, Vo Ha Linh shocked the online community when she livestreamed to promote shampoo and conditioner products of a domestic pharmaceutical and cosmetic brand, attracting a record number of viewers. The products she introduced quickly fell into a state of "sold out", showing significant influence but at the same time raising questions about fairness in the traditional distribution market.
During livestream sales sessions, TikToker Vo Ha Linh often offers prices significantly lower than retail prices on the market. According to the Vietnam Association for Consumer Protection, this behavior is not simply a promotional strategy, but shows signs of systematic "price dumping", with the goal of allegedly being able to "destroy" traditional retail channels, especially agents and pharmacies.
The campaign quickly drew strong opposition from traditional distributors and pharmacies who said they were being unfairly pushed into competition. They accuse.d this of intentional dumping, making it difficult for many businesses to maintain stable prices and compete fairly.
Despite being involved in many controversies, Vo Ha Linh still affirms her position as one of the most influential KOLs in the field of livestream sales in Vietnam. According to a report from a market research unit, a recent broadcast on her TikTok channel attracted a huge number of viewers in a short time - a clear demonstration of the special appeal she creates with the public.
This boo.m not only demonstrates the powerful ability to connect with consumers, but also highlights big questions about transparency, fairness and sustainability in the rapidly growing digital commerce model.
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