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Recently, the Japanese instant noodle brand Nissin UFO caused a stir on social networks when posting the idea of "hexagram drawing noodles" on platform X. Netizens are looking forward to the day the product goes on sale to "try their luck".
Nissin is a famous brand with extremely creative advertisements or new, unique flavors to refresh and surprise diners. The idea of "hexagram drawing noodles" involves instant fried noodles integrated with hexagram drawing to try luck, surveying customer reactions in the first days of the new year 2024, a time when many users tend to do fortune telling to Predict your fortune for the year.
The New Year transition period has passed, the holiday season is over, but this instant noodle product with integrated hexagram drawing has not "cooled down", the idea post still attracts a significant amount of interaction. This product has not yet been officially sold, Nissin UFO is reviewing user reactions and will plan to open for sale in the future. But with many positive responses so far, the day this integrated instant noodle dish will be released is not far away.
This time, Nissin UFO's creation involves a step in the process of how to prepare instant fried noodle cups. Anyone who often eats instant fried noodles probably knows how to do it. First open the lid of the box, take out the bag of soup powder and spices, then add ho.t water to soak the noodles. Wait for the noodles to swell and become soft, then pour out the ho.t water, add the sauce packet and mix well. The result is a delicious mixed noodle dish.
Nissin UFO's idea this time comes from the "pouring ho.t water" step. Anyone who has eaten Nissin's fried noodles knows that diners can pour ho.t water out from a hole in the mouth of the noodle cup. The downside is that sometimes 1-2 noodles will fall out from this small hole.
Nissin UFO took advantage of this, creating more holes and marking each hole with a hexagram, so that people could judge today's luck from the noodle flowing out of the hole.
Under normal circumstances, perhaps everyone feels uncomfortable when the noodles fall out of the ho.t water drain hole, but this design can make people smile and wonder which hexagram the noodles will "fall out of". , making the initial bad perception into an enjoyable experience.
The idea of noodles falling out of the hexagram hole comes from the Japanese custom of drawing hexagrams in temples.
Drawing hexagrams in Japanese is omikuji, which is one of the long-standing traditions of the people of the land of the rising sun.
Omikuji is a paper fortune-telling hexagram with predictions printed on it. Since ancient times, to choose a successor, or before deciding on major national affairs, drawing lots has been used as a tool to listen to the opinions of the gods. This is said to be the origin of the Omikuji hexagram.
In later times, that custom was no longer used, but Omikuji was replaced by predicting destiny and luck for all people. Therefore, this hexagram has become a sacred thing, carrying religious significance for the Japanese, but is no longer as heavy as in the past.
Up to now, the custom of drawing the Omikuji hexagram is very popular in Japan. Especially with Japanese beliefs, when they want to know their destiny during the New Year, they will go to the temple to draw this fortune-telling hexagram.
This custom is maintained throughout each year and most Japanese people want to know if they will have luck in the next year or not. Not only that, this custom is also popular with foreigners and tourists and is present at most temples and pagodas in the "land of Phu Tang".
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